SEM Specialist

Collabera • Sunnyvale, CA

1d

About The Position

Job Requirements: Plan and Implement new Paid Search campaigns (AdWords, Yahoo/Bing). Optimize campaigns in accordance with predefined KPIs on an ongoing basis Analyze data, identify key findings and relate these to business objectives Report on key performance indicators and present effectively to senior management Utilize successful bidding and effective keyword management strategies to hit target acquisitions volume goals and efficiency metrics e.g. CPA, CPL etc Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume Work closely with PPC Team members to streamline and optimize consumer experience and clients’ conversion funnels. Stay informed of industry trends and best practices Experience: 3+ years PPC/SEM optimization experience for AdWords, or Bing Works well independently on assigned tasks, as well as team at large A self-driven, goal oriented attitude that thrives in a fast-paced environment Proficient with MS word, Excel and PowerPoint Qualifications Knowledge/Skills: Strong quantitative and qualitative analytical skills Ability to launch and optimize campaigns under tight deadlines Proactive in optimizing campaigns/bids to meet the monthly PPC targets Comfortable using Excel (Pivot table and V-look up) and presenting performance updates to senior management Strong communication skills: team player; comfortable interacting with senior managers Proficient in AdWords and/or Yahoo/Bing Detail oriented Exhibit enthusiasm, passion, creativity and commitment Prior knowledge of Site Catalyst a plus Education: BA/BS degree Additional Information To know more about this position, please contact: Nishita Honest 973-805-7505 nishita.honest(at)collabera.com

Requirements

• 3+ years PPC/SEM optimization experience for AdWords, or Bing
• Works well independently on assigned tasks, as well as team at large
• A self-driven, goal oriented attitude that thrives in a fast-paced environment
• Proficient with MS word, Excel and PowerPoint
• Strong quantitative and qualitative analytical skills
• Ability to launch and optimize campaigns under tight deadlines
• Proactive in optimizing campaigns/bids to meet the monthly PPC targets
• Comfortable using Excel (Pivot table and V-look up) and presenting performance updates to senior management
• Strong communication skills: team player; comfortable interacting with senior managers
• Proficient in AdWords and/or Yahoo/Bing
• Detail oriented
• Exhibit enthusiasm, passion, creativity and commitment

Nice To Haves

• Prior knowledge of Site Catalyst a plus

Responsibilities

• Plan and Implement new Paid Search campaigns (AdWords, Yahoo/Bing)
• Optimize campaigns in accordance with predefined KPIs on an ongoing basis
• Analyze data, identify key findings and relate these to business objectives
• Report on key performance indicators and present effectively to senior management
• Utilize successful bidding and effective keyword management strategies to hit target acquisitions volume goals and efficiency metrics e.g. CPA, CPL etc
• Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume
• Work closely with PPC Team members to streamline and optimize consumer experience and clients’ conversion funnels
• Stay informed of industry trends and best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level