Digital Marketing Specialist (SEO, SEM & Paid Media)

Elite Insurance Partners • Tampa, FL

5d • $80,000 - $110,000 • Onsite

About The Position

We’re looking for a data-driven Growth Marketing Strategist with deep expertise in both SEO and SEM/PPC. This is a high-impact, cross-functional role focused on driving qualified traffic, improving ROI, and maximizing lead generation. You’ll take full ownership of strategy and execution across paid and organic channels, collaborating closely with our creative and analytics teams.

Requirements

• 5+ years of experience in digital marketing with proven success in SEO and SEM/PPC strategy and execution.
• Advanced understanding of technical SEO, keyword optimization, and content strategy.
• Hands-on experience managing significant ad budgets and performance-driven campaigns.
• Proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, organization, and time-management skills.
• Ability to commute to our office in Tampa Florida

Responsibilities

• Develop and execute advanced SEO strategies to grow organic traffic and conversions.
• Perform technical SEO audits and implement improvements for site speed, crawlability, and Core Web Vitals.
• Lead keyword research, content optimization, and competitive analysis to strengthen domain authority.
• Build and manage a high-quality backlink profile through targeted outreach.
• Monitor search performance and KPIs using Google Analytics, Search Console, SEMrush, and Ahrefs.
• Stay current with algorithm updates and industry best practices to sustain growth.
• Plan, launch, and optimize multi-channel paid campaigns across Google Ads, Microsoft Ads, Meta, and TikTok.
• Manage budgets, analyze performance, and report on metrics such as CPA, CTR, and ROAS.
• Conduct A/B testing on ad copy, landing pages, and targeting to increase conversions.
• Collaborate with our CRO Specialist and creative team for data-backed improvements.
• Align paid and organic strategies to create a unified, high-performing digital presence.

Benefits

• 401(k) with Company Match: Up to 3.5% after one year of employment.
• Paid Time Off: Generous PTO, paid holidays, and incentive-based time off.
• Comprehensive Health Insurance: Medical, dental, vision, life, and disability coverage.
• Professional Growth: Work alongside a high-performing team that values innovation and measurable success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees