SEO Manager - 2026

SS Digital Media • Troy, MI

1d • Hybrid

About The Position

We are looking for a full-time, experienced SEO Manager with 3–8 years of hands-on SEO experience and a strong background in local and multi-location SEO. The ideal candidate has worked at a corporate level managing SEO across multiple locations, think a franchise brand like Hungry Howie's, a healthcare network like American House, or a large retail chain like CVS and knows the nuances of local search inside and out. This is not a content-only or execution-only role. We want someone who can look at a 100K-visit-per-month website and tell them exactly what they should do next. You'll be the expert in the room.

Requirements

• Deep expertise in local SEO for multi-location businesses (you've done this at scale)
• Strong understanding of Google Business Profile optimization, local pack ranking factors, and citation management
• Familiarity with AEO / AI engine optimization (emerging, but expected awareness)
• Solid command of technical SEO: site architecture, schema markup, crawlability, page speed
• Proficient in SEO tools: Google Analytics (GA4), Google Search Console, Ahrefs, SEMRush, Moz, BrightLocal, or similar
• Strong analytical skills — you're comfortable in data and can translate it into clear recommendations
• Excellent communicator, both written and verbal; you can explain complex SEO concepts to non-technical stakeholders
• High attention to detail, resourcefulness, and self-motivation
• Ability to manage multiple accounts and priorities simultaneously without dropping the ball
• Receptive to feedback and solution-minded (if something isn't working, you don't just flag it, you propose what to do about it)
• Strong research skills including a healthy skepticism of AI-generated content and the ability to verify information independently
• Thrive in a fast-paced, ever-changing environment
• 3–8 years of SEO experience (minimum 3 years required)
• Demonstrated experience managing SEO for multi-location businesses at a corporate or agency level (e.g., franchise brands, healthcare networks, retail chains)
• Hands-on experience with Google Business Profile management across 10+ locations
• Proven track record improving local pack visibility and organic traffic
• Experience with citation/directory management platforms

Nice To Haves

• Some exposure to AEO and AI-driven search strategies preferred
• WordPress experience (2+ years preferred)
• Experience with Wrike or similar PM software is a plus

Responsibilities

• Own and execute local SEO strategy across multi-location client accounts, including Google Business Profile (GBP/GMB) optimization, Yelp, and other directory/citation management
• Conduct and present SEO audits with clear, actionable recommendations, including both technical and content-driven SEO opportunities
• Proactively bring strategic recommendations to partners and the internal team; you should be the one initiating the conversation about what to do next
• Develop and optimize location pages with geo-targeted content, local keywords, and service-area relevance
• Manage NAP (Name, Address, Phone) consistency and citation management across all relevant platforms
• Implement and monitor schema markup for local businesses (location, hours, services, etc.)
• Stay current on AEO (Answer Engine Optimization) and AI-driven search changes, and bring forward relevant strategy adjustments
• Track, analyze, and report on SEO KPIs including local pack rankings, organic traffic, CTR, and conversions, frequency varies by client
• Identify trends and present recommendations for evolving strategies before the client needs to ask
• Collaborate with CX/project managers, content team, and vendor partners as needed
• Monitor and evaluate emerging technologies and bring forward adoption recommendations where appropriate

Benefits

• Medical plan options with SSDM contributing to premiums, plus dental and vision coverage
• 401(k) with company match up to 3% of contributions is available after 90 days
• 12 days PTO annually, available after 90 days of employment
• Paid Holidays: New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day
• Hybrid work schedule, most Wednesdays are work from home
• Annual profit sharing beginning on day one

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed