SEO Manager

Tombras • Knoxville, TN

22h • Onsite

About The Position

This role is responsible for architecting comprehensive SEO strategies and tactics for national and international brands, including multi-location brands. The SEO Manager will leverage exceptional analytical capabilities paired with effective client communication skills. A deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.) is crucial. The role involves using enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations, conducting business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities. Experience managing Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities is required. The SEO Manager will monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction. Technical SEO expertise is essential, including hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, and title tag optimization. The role involves working with senior leadership to develop new SEO client initiatives and team training, managing tasks, workloads and projects across a large SEO team. The SEO Manager will exhibit confident communication skills to effectively present tactical plans and SEO performance to clients, proactively identify new keyword opportunities, and maintain a constant pulse on the organic search engine health across the globe. Managing link building strategies and techniques, consulting with website development partners, championing department processes, staying current on SEO industry trends, and reviewing the impact of site changes are also key responsibilities. Performing SEO competitive SWOT analysis is required.

Requirements

• Exceptional analytical capabilities paired with effective client communication skills
• Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)
• Managing Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities
• Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion
• Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level
• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
• Consult and work directly with our internal and external website development partners and firms to implement your recommendations
• Champion department processes, stay current on SEO industry trends and best practices
• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates
• Remote employees must be based in the United States.

Nice To Haves

• Training, managing, supervising programmatic media planner/buyers
• Develop and expand on departmental process and programmatic prowess
• Communicate with clients on marketplace intelligence, and present media strategies, plans & recommendations
• Provide guidance to Strategy, Analytics and Account Service to ensure alignment with and delivery against client KPI’s
• Oversee team training and mentoring and lead the implementation and development of all new and existing processes
• Act as programmatic departmental liaison with other departments concerning the allocation of planning and buying resources in programmatic
• Work with the individual planners, ensure that all programmatic media plans are strategic, deliver on client objectives, and meet stated goals
• Align with the Associate Director of Programmatic, be an agency representative in client presentations of programmatic strategy and plans
• Provide regular oversight of campaign execution to maintain high-quality standards and ensure performance
• Manage the programmatic team’s workload and help prioritize with account service to meet deliverables
• Provide senior-level guidance and review on campaign reports, research, POV’s, and client presentations to ensure quality and client-readiness
• Ensure that all buyers initiate the optimization process per the stated KPIs for each client/plan
• Manage the delivery and development of campaign reports and provide senior-level insight and analysis
• Align with the Associate Director of Programmatic, serve as a digital marketplace landscape expert internally and with clients

Responsibilities

• Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands
• Develop and expand on departmental process and programmatic prowess
• Communicate with clients on marketplace intelligence, and present media strategies, plans & recommendations
• Provide guidance to Strategy, Analytics and Account Service to ensure alignment with and delivery against client KPI’s
• Oversee team training and mentoring and lead the implementation and development of all new and existing processes
• Act as programmatic departmental liaison with other departments concerning the allocation of planning and buying resources in programmatic
• Work with the individual planners, ensure that all programmatic media plans are strategic, deliver on client objectives, and meet stated goals
• Align with the Associate Director of Programmatic, be an agency representative in client presentations of programmatic strategy and plans
• Provide regular oversight of campaign execution to maintain high-quality standards and ensure performance
• Manage the programmatic team’s workload and help prioritize with account service to meet deliverables
• Provide senior-level guidance and review on campaign reports, research, POV’s, and client presentations to ensure quality and client-readiness
• Ensure that all buyers initiate the optimization process per the stated KPIs for each client/plan
• Manage the delivery and development of campaign reports and provide senior-level insight and analysis
• Align with the Associate Director of Programmatic, serve as a digital marketplace landscape expert internally and with clients
• Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
• Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
• Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction
• Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training
• Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager
• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion
• Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level
• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
• Consult and work directly with our internal and external website development partners and firms to implement your recommendations
• Champion department processes, stay current on SEO industry trends and best practices
• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates

Benefits

• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed