SEO Manager [Richmond, VA]

Workshop Digital•Remote (VA, US), VA

3d•$70,000 - $77,000•Hybrid

About The Position

The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward by developing strategies and tactics that support client goals and drive strong organic marketing performance. They build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth. This role leverages AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy, and implements and tests new capabilities to enable client growth. In addition, SEO Managers aid in the training of new hires on basic and standard concepts relating to SEO and GEO, identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency, and provide support for client services deliverables during the sales process for upsells and new business.

Requirements

3+ years of demonstrated agency experience with mid-to-enterprise level clients, with respect to: Building strong relationships
Identifying, projecting, setting, and hitting client KPI goals
Prioritizing workload with minimal support to meet deadlines
Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
Presenting data and insights in a way that is logical, clear, and actionable with minimal support
Creating effective meeting agendas and leading client meetings with minimal support
Delivering core training, as needed
Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients.
Demonstrated ability to temporarily take on additional work during crunch periods
Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT).
Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
Advanced and courteous written, verbal, and visual communication skills
Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
Advanced-level skills with SEMrush or Ahrefs

Responsibilities

Develop strong relationships with clients and senior stakeholders
Attend and participate in all meetings/calls with clients
Communicate effectively with various audiences
Create and present insightful, meaningful, and accurate reports and analyses on complex issues
Proactively seek and gracefully accept feedback
Tactfully share feedback with colleagues
Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
Identify new opportunities for clients to meet their business goals
Independently identify opportunities for potential case studies and coordinate with marketing for case study development
Manage beta tests of new services for client set
Support the sales team by assisting with RFPs, presentations, audits, and SOWs
Regularly identify opportunities to update and expand training content
Develop original technical training content with QA
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets.
Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
Conduct comprehensive technical, content, and local SEO audits on complex issues
Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance.
Optimize client websites through conversion rate optimization (CRO)
Create and prioritize strategies and supporting tactics that embody clients’ business goals
Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs
Setup and review Google Analytics (and any other third-party tracking software)
Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.

Benefits

Competitive salaries
25 days PTO, 5 days STO, 12 Holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
Committee Membership (Community, Culture, Health & Wellness)