SEO & GEO Strategist

Perrill•Minnetonka, MN

2d•Hybrid

About The Position

Perrill is an award-winning digital marketing agency that helps businesses grow through tailored digital marketing, development, and design solutions that drive successful business outcomes. We partner with organizations that are serious about performance and expect their marketing to deliver. Our culture is grounded in four core values that define how we work and win: Get Shit Done, Intellectually Curious, Positive Attitude, and Walk Through Walls. We are looking for a SEO & GEO Strategist based in Minnetonka, MN with an in-office expectation of three days per week. This position is responsible for growing client visibility and conversions across both traditional search (SEO) and AI answer engines (GEO). Working closely with Perrill's other marketing team members, this role translates search and AI visibility opportunities into technical execution and performance that deliver measurable, strategic results for clients. This role also plays a part in keeping Perrill's search and AI strategy current as the industry evolves, adapting techniques and best practices over time.

Requirements

Technical SEO and structured data expertise (audits, crawling, schema markup, site health)
Ability to identify gaps and provide search, and AI-informed recommendations to guide content creation
Search and AI intent research, including keyword and question (prompt) mining
LLM citation literacy and understanding of AI platforms
Proficiency with analytics, measurement, and site tools (e.g. GA4, Google Search Console, Google Business Profile, Google Merchant Center, Google Tag Manager, Google Data Studio, Screaming Frog, MS Clarity)
Familiarity with common CMS platforms (e.g. WordPress, HubSpot)
Bachelor's degree in Marketing, Communications, Business or a related field (or equivalent professional experience)
3+ years of experience in SEO or a related digital marketing role
Google Analytics (GA4) Certification (required within 90 days of hire, or currently held)

Nice To Haves

Previous agency experience
Hands-on experience with AI search optimization
Additional certifications in SEO tools or platforms a plus (SEMrush, Yoast, HubSpot)

Responsibilities

Audit and maintain technical SEO/GEO health across client sites, implementing fixes directly where Perrill has access and delivering recommendations for client implementation where we do not.
Identify content opportunities and citation-building efforts that improve search, AI visibility, and brand authority.
Analyze performance data and present findings and recommendations to clients with clear business impact.
Optimize content and product pages based on data, keyword research, and competitive research.
Implement and validate structured data to support search and AI visibility.
Maintain client search and analytics platforms.
Conduct keyword research and prompt research across traditional and AI-driven search.
Build dashboards and reports to track search and AI visibility performance.
Participate in client calls to present strategy, performance, and recommendations.
Perform other duties as assigned.