SEO/GEO Intern - Summer 2026
About The Position
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the SEO/GEO Intern at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. BetterHelp is seeking an SEO & GEO Intern to support our organic growth strategy across traditional search engines and emerging AI-powered search platforms. You will report directly to the Senior SEO Data Manager and contribute to initiatives focused on: Increasing impressions and AI visibility Improving rankings for priority keyword targets Strengthening technical SEO for improved performance in the new AI landscape This role is ideal for someone who is analytically strong, detail-oriented, and eager to understand how modern search ecosystems (Google, AI Overviews, LLMs, entity-based search) influence growth strategy. You will work on real business-critical initiatives that connect more people to mental health support.
Requirements
- Currently pursuing a Bachelor’s degree in Marketing, Business, Psychology, Data, or a related field
- Strong analytical and organizational skills
- Comfort working with spreadsheets, slides, and summarizing data
- Clear written and verbal communication skills
- Ability to identify patterns and translate information into simple insights
- Detail-oriented with strong time management skills
Nice To Haves
- Familiarity with SEO fundamentals (rankings, keywords, on-page optimization)
- Exposure to tools such as Ahrefs, SEMrush, Screaming Frog, Profound, or similar
- Interest in AI search, entity optimization, or structured data
- Coursework or experience in digital marketing or analytics
Responsibilities
- Support Content Refresh & Ranking Initiatives
- Assist in identifying opportunity pages for monthly refresh sprints based on competitive analysis, search trends, and performance data
- Track ranking movement and sprint impact across pages
- Contribute to AI & LLM Visibility Strategy (AEO)
- Track AI Overview and LLM citation presence for priority queries
- Analyze how competitors are earning visibility in AI-generated answers
- Assist in documenting entity gaps, content format gaps, and structural improvements
- Reporting & Dashboard Support
- Help maintain performance dashboards and recurring reporting cadence
- Help translate performance data into clear insight summaries for stakeholders
Benefits
- The chance to build something that changes lives – and that people love
- An awesome community of co-workers
- Meaningful projects: Apply your education to real-world challenges through hands-on, impactful work that is both rigorous and rewarding.
- Growth & development: Expand your skills through mentoring, job shadowing, lunch & learns, and hands-on project work that supports your personal and professional growth.
- Dedicated support: Benefit from a manager and mentor who will provide ongoing guidance and support throughout your internship.
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What This Job Offers
Career Level
Intern
