SEO/GEO Specialist

Valtech

5h•$80,000 - $120,000

About The Position

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe. As a SEO/GEO Specialist, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring +5 years of experience, a growth mindset and a drive to make a lasting impact. The SEO/GEO Specialist is a mid-level practitioner role within Analytics, Intelligence, & Optimization. This role is responsible for leading substantial portions of SEO and GEO workstreams that improve organic visibility, search discoverability, and AI-era content presence across websites, digital platforms, and search experiences. The Sr SEO / GEO Specialist works independently across recurring and project-based optimization needs, translates search opportunity areas into structured recommendations, and helps ensure content, technical, and discoverability initiatives are executed with quality and consistency. At this level, the role is expected to demonstrate strong judgment in search strategy, content optimization, technical SEO, performance interpretation, and AI-era discoverability while helping improve how SEO and GEO practices are applied across engagements. You will thrive in this role if you are: A curious problem solver who challenges the status quo A collaborator who values teamwork and knowledge-sharing Excited by the intersection of technology, creativity and data Experienced in Agile methodologies and consulting (a plus)

Requirements

Strong working knowledge of SEO, organic search, and digital discoverability principles.
Ability to independently manage recurring SEO and GEO workstreams and deliver reliable outputs with minimal oversight.
Strong understanding of how content, site structure, metadata, internal linking, technical site health, and content quality influence visibility.
Working knowledge of GEO concepts, including how content may surface in AI-generated answers, summaries, and discovery experiences.
Ability to identify optimization opportunities through search data, content analysis, technical audits, and discoverability reviews.
Strong analytical and problem-solving skills, including the ability to identify likely causes of visibility shifts and performance changes.
Strong understanding of search intent, keyword targeting, topic authority, content hierarchy, and page-level optimization.
Strong attention to detail and disciplined approach to audits, optimization documentation, and search QA.
Strong written and verbal communication skills in English, including the ability to explain search and discoverability concepts clearly to non-technical stakeholders.
Ability to balance analytical rigor with practical business and delivery realities.
Ability to collaborate effectively across distributed teams in the Americas and work across functions, time zones, and client contexts.

Nice To Haves

Contentful experience
Google Analytics certification or equivalent GA4 learning path
Google Search Console training or equivalent SEO coursework
Semrush, Ahrefs, BrightEdge, or other SEO platform training
SEO, technical SEO, content optimization, or digital discoverability training
Basic training in AI search visibility, GEO, or evolving search discovery practices

Responsibilities

Lead SEO and GEO initiatives that improve visibility across search engines and AI-driven discovery experiences.
Translate business, content, and performance needs into structured search optimization approaches, topic strategies, page-level recommendations, and technical priorities.
Conduct and guide keyword, query, and topic research to identify opportunities for stronger organic visibility, deeper topical authority, and improved discoverability.
Review websites, pages, and content for on-page SEO, internal linking, metadata, information architecture, structured content opportunities, and content quality improvements.
Support and guide content optimization efforts by aligning page structure, copy, headings, schema opportunities, and information clarity to search intent and discoverability goals.
Perform technical SEO reviews to identify issues related to crawlability, indexing, redirects, canonicalization, metadata, internal linking, broken links, and site structure.
Lead GEO-oriented reviews by identifying opportunities for stronger answer readiness, citation potential, entity clarity, topical depth, and AI-surface visibility.
Monitor organic search, visibility, and AI-era discoverability performance and synthesize notable changes, risks, and optimization opportunities.
Partner with Data Analysts, CRO Analysts, and Measurement Analysts to ensure search and discovery efforts align with reporting, experimentation, and measurement needs.
Conduct audits of existing content and site experiences to identify gaps, inconsistencies, and opportunities for improvement.
Document optimization recommendations, implementation notes, assumptions, and performance findings clearly and consistently.
Follow established governance, privacy, content, and search-quality standards in day-to-day work.

Benefits

A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage.
Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program.
A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.
Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
Personal Technology Reimbursement – $30/month for every employee-offered on day 1.
We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.

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