SEO/GEO Content Strategist & Architect

FundThrough

1d•Remote

About The Position

FundThrough is a B2B fintech company that helps small businesses get paid faster through invoice factoring. This is a freelance role with a strategic layer: 6–8 content pieces per month (blog posts and landing pages), plus the keyword roadmap, technical GEO setup, and performance tracking that make those pieces matter. You're not just executing briefs, you're helping diagnose drop-offs and prioritize what to build. AI tools are expected and welcomed here. The bar is: would a CEO, CFO or controller at a $10M+ company find this useful, or would they close the tab?

Requirements

Proven track record writing SEO content that ranks with shared URLs
Experience diagnosing traffic drops and recovery, you've done this before and can show what happened
Demonstrated ability to write both informational and transactional content for the same domain
Working knowledge of GEO/AEO: llms.txt, FAQ schema, speakable markup, and structured content for AI citation
Fluency with AI writing tools (Claude, ChatGPT, Perplexity, etc.) and the editorial judgment to know when the output is good and when it's generic
Strong source research skills: you find primary data, not blog roundups
Comfort pulling performance data from GSC, Ahrefs, or Semrush and drawing real conclusions from it
Ability to produce 6–8 pieces/month without quality slipping in month 3

Nice To Haves

Experience writing for fintech, B2B SaaS, or small business audiences
Familiarity with invoice factoring, accounts receivable, or business financing concepts
Experience building link-earning content that actually earned links (show evidence)
Background in technical SEO, enough to identify on-page and structural issues, not just write around them

Responsibilities

Build and maintain a rolling 90-day keyword and content roadmap prioritized by search volume, competition, business relevance, and funnel stage
Conduct keyword gap analysis against top organic competitors to identify uncovered high-opportunity topics
Balance the content mix across three content types: informational blog posts, transactional landing pages, and link-earning assets
Audit existing posts quarterly and flag candidates for refresh, consolidation, redirect, or retirement
Track GEO/AEO coverage: identify topic clusters lacking structured, LLM-citable content and recommend what to build
Bring a point of view to monthly planning: what to write, in what order, and why
Write 6–8 SEO and GEO-optimized pieces per month across three content types
Own brief development: keyword targeting, search intent analysis, outline, and source direction
Integrate primary and secondary keywords naturally
Structure all content for LLM extractability: self-contained H2/H3 sections, FAQ-style headings, lead-with-the-answer formatting
Source and link to high-authority, recent external data (gov reports, industry research, academic sources)
Weave in 3–5 internal links per post from existing site pages
Deliver clean, revision-ready drafts in Google Docs on agreed timelines