Vans: SEO Coordinator

Vans•Costa Mesa, CA

23h•Hybrid

About The Position

Vans is the original brand rooted in the authentic lifestyle of skateboarding, driven by a mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. The brand believes in constantly outdoing itself and pushing culture forward, inspired by the future generation of positive catalysts within its community. As the SEO & Digital Copywriting Coordinator, you will execute the content strategy for the North America websites (US and Canada). You are responsible for ensuring content updates are communicated, launched, tested, and measured. You will support the Digital Content team in managing the content library within the content management system and its surrounding processes. The position reports to the SEO Manager and is a hybrid position, requiring work 3 days at the Costa Mesa, CA headquarters and 2 days from home.

Requirements

1-3 years of experience and professional achievements.
Working knowledge of on‑page SEO best practices, including keyword usage, meta titles/descriptions, internal linking, and search‑optimized copywriting (SEO Fundamentals).
Ability to write clear, engaging, and brand‑appropriate copy for digital experiences, with attention to grammar, tone, and accuracy (Strong Writing & Editing Skills).
Comfort working within a CMS to publish, edit, organize, and maintain website content and page templates (Content Management System (CMS) Proficiency).
Strong eye for detail to ensure content accuracy, link integrity, formatting consistency, and flawless execution across devices and browsers (Attention to Detail & Quality Assurance).
Ability to review basic analytics and SEO metrics, identify trends, and apply learnings to optimize content performance (Analytical & Performance‑Driven Mindset).
Capable of managing multiple tasks, deadlines, and content updates while staying aligned to calendars and launch timelines (Organizational & Time‑Management Skills).
Ability to work effectively with marketing, creative, merchandising, and digital partners, incorporating feedback and coordinating assets efficiently (Cross‑Functional Communication & Collaboration).

Nice To Haves

Formal education in a related field

Responsibilities

Coordinate and execute weekly, monthly, and seasonal website content updates in alignment with the master content calendar and campaign priorities.
Write and optimize digital copy across the site, including landing pages, category pages, product descriptions, meta titles/descriptions, and internal linking, using SEO best practices.
Ensure all content is planned and executed with a mobile‑first mindset, optimizing for user experience, search visibility, and performance across devices.
Conduct pre‑ and post‑launch quality assurance checks to validate content accuracy, layout, links, and functionality across browsers and platforms.
Maintain, organize, and update content within the CMS and digital catalog, supporting efficient page management, template usage, and content lifecycle updates.
Partner closely with marketing, site merchandising, creative, and digital teams to align content assets to launches, campaigns, and key business moments.
Monitor content and SEO performance using analytics tools, tracking KPIs such as organic traffic, engagement, and conversion, and sharing optimization recommendations.
Support ongoing process improvements by documenting workflows, identifying efficiencies, and assisting with SEO, CMS, and content management enhancements.