Coordinator - Ecommerce Strategy & SEO

JCrew • New York, NY

1d • $25 - $30

About The Position

The Assistant, eCommerce Strategy + SEO plays a key role in executing digital initiatives across J.Crew’s app and website, ensuring a seamless, inspiring, and brand-right customer experience. Reporting to the Director of eCommerce Strategy + SEO, this role owns critical operational workflows across site and app content execution while supporting broader eCommerce strategy, SEO insights, testing, and AI-enabled discovery initiatives. This position is designed as a foundational development role, building expertise in digital experience, experimentation, organic growth, and next-generation discovery tools.

Requirements

• 0–2 years of experience in eCommerce, digital marketing, SEO, analytics, or related fields (internships included).
• Highly organized with exceptional attention to detail and follow-through.
• Strong analytical mindset and comfort working with data and digital tools.
• Interest in SEO, digital experience, experimentation, and emerging AI technologies.
• Strong written and verbal communication skills, including ability to present findings clearly.
• Proactive, curious, and eager to grow within a fast-paced digital environment.
• Bachelor’s degree required.

Responsibilities

• Own and manage the content calendar for J.Crew’s app and website, aligning with promotional plans, seasonal priorities, and marketing campaigns.
• Develop and deliver app content briefs in partnership with Creative, Planning, and Project Management teams to ensure timely and accurate execution.
• Execute day-to-day site and app content updates and launches.
• Conduct post-launch QA for homepage, landing pages, and promotional modules to ensure accuracy, functionality, and brand consistency.
• Coordinate timelines, deliverables, and cross-functional communications to support seamless execution.
• Partner with Site Ops, Planning, and Creative to ensure consistent storytelling across platforms.
• Align messaging across digital marketing channels (Email/SMS, Loyalty, Paid, Credit Card) to support cohesive customer journeys.
• Ensure accurate tagging of promotional levers in partnership with Analytics.
• Conduct comprehensive weekly site and app audits across navigation, search, landing pages, PDPs, and checkout experience.
• Identify content gaps, UX friction points, SEO opportunities, and conversion optimization areas.
• Develop and share weekly performance recaps highlighting key takeaways and actionable recommendations.
• Maintain trackers and dashboards related to content performance, customer engagement, and experimentation results.
• Support analysis of promotional effectiveness and content engagement to inform future planning.
• Manage weekly A/B test intake in Airtable ahead of planning meetings, ensuring timely and accurate documentation.
• Support setup, QA, and documentation of A/B and multivariate testing across site and app .
• Track and organize testing results, maintaining a centralized learning library for future reference.
• Help flag UX/UI friction points based on data, customer feedback, and performance metrics.
• Support Conversion Rate Optimization (CRO) initiatives through structured documentation and follow-up analysis.
• Develop strong proficiency in SEO tools and platforms (keyword research, ranking analysis, competitive insights).
• Support metadata optimization, keyword alignment, and page-level SEO enhancements.
• Assist in analyzing organic performance trends and surfacing insights to inform strategy.
• Build familiarity with AI-enabled tools that support content optimization, search trend identification, and workflow efficiency.
• Stay current on evolving search behavior, including AI-driven and generative search environments.
• Share emerging insights with the team to support forward-thinking discovery strategies.
• Assist in building strategy documents including seasonal hindsights , business cases, competitive landscaping, and performance decks.
• Contribute data, visuals, and insights for leadership presentations and seasonal planning cycles.
• Support UX testing roadmap development and experimentation planning.
• Help refine internal process documentation and toolkits for campaign planning and promotional execution.

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 5,001-10,000 employees