SEO Content Writer

R+L CarriersOcala, FL

About The Position

We are seeking an SEO Content Writer to develop purposeful, informative, and high-quality SEO content, including blogging and other content as needed. This role involves collaborating with stakeholders company-wide to align content with specific business goals and support team objectives such as website traffic, performance, and engagement. The SEO Content Writer will utilize analytics tools to assess content performance, identify new opportunities, and incorporate SEO strategies throughout written content. This position also requires evaluating competitors, supporting marketing and training content, and copywriting.

Requirements

  • High school Diploma or GED required
  • Experience working with SEO tools such as SEMrush, WordPress, Yoast, Google Analytics
  • Ability to write in multiple styles: marketing, branding, formal, and journalistic.
  • Excellent copywriting and editing skills; strong verbal communicator and presenter
  • Capability to produce short-form and long-form content across a variety of channels
  • Ability to think creatively and work effectively to quickly changing priorities and processes
  • Self-directed and collaborative -- ability to work autonomously and as part of a team as needed
  • Ability to write 4K to 5K researched words each week
  • Ability to read, write, and speak English fluently

Nice To Haves

  • Bachelor’s degree in English, Journalism, Communication, or related field preferred
  • 1-3 years of relevant experience in SEO preferred
  • Previous experience working in supply chain or transportation industry a plus
  • Spanish is a plus

Responsibilities

  • Develop SEO content that is purposeful, informative, and high-quality, including blogging and other content as needed
  • Collaborate with stakeholder’s company-wide to understand and align content to specific business goals
  • Support and influence team goals including website traffic, performance, and engagement goals
  • Participate in collaborative discussions and contribute ideas to influence the SEO strategy
  • Utilize available analytics tools to assess content performance and identify new opportunities
  • Acquire and incorporate SEO strategies throughout written content
  • Evaluate competitors to compare performance and identify additional opportunities
  • Responsible for supporting marketing and training content and copywriting
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