SEO Content Marketer — Fintech / Insurtech (US Remote)

Feathery

9d • $100,000 - $120,000 • Remote

About The Position

Feathery is seeking an experienced SEO Content Marketer with strong B2B writing skills to join their growing marketing team. This role will focus on strengthening how Feathery reaches and engages buyers in the insurance and wealth management sectors. The ideal candidate will research complex topics, develop a unique perspective, and create high-quality content that resonates with sophisticated financial services buyers. SEO is a critical component, involving understanding buyer search intent, building content around it, and optimizing for sustained organic growth across search engines and LLMs. Experience in InsurTech is preferred, but strong B2B fintech or regulated financial services experience is also relevant. This is a hands-on role where the marketer will be at the forefront of AI's transformation in the financial industry, translating complex technology and workflows into compelling content.

Requirements

• 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
• B2B fintech content writing experience.
• A writing portfolio with B2B content you’ve personally written, such as blogs, whitepapers, case studies, thought leadership, and long-form articles.
• Experience owning SEO end-to-end, from strategy and prioritization through execution and measurement, including keyword and intent research, on-page optimization, content structure, internal linking, and technical SEO.
• Strong understanding of B2B buyer journeys and how content drives organic growth and pipeline.
• Ability to explain complex, technical, or regulated subject matter clearly and credibly.
• Ability to independently take content from research and writing through optimization, publication, and performance analysis.
• Comfortable with tools like Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms; data-driven in measuring performance and making decisions.
• Hands-on experience building and shipping marketing pages in Webflow.
• Experience with AI-driven SEO and answer-based search.

Nice To Haves

• InsurTech or WealthTech experience strongly preferred.

Responsibilities

• Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management.
• Research industry trends, customer pain points, buyer needs, and search intent to identify high-value content opportunities.
• Develop, write, and publish high-quality marketing content: thought leadership, pillar pages, solution and use-case pages, comparison content, and blog posts.
• Translate complex insurance and financial services topics into clear, credible content for sophisticated B2B buyers.
• Become Feathery’s go-to expert for creating content across insurance and wealth, shaping a distinctive point of view and voice for our content.
• Own on-page and technical SEO, including content optimization, site structure, and internal linking, to improve search performance, organic traffic, and conversion.
• Own off-page SEO and digital PR initiatives to build authority and organic visibility.
• Partner with product, design, and go-to-market to ground content in real customer workflows and turn engagement into pipeline.
• Help shape how Feathery shows up in AI-driven and answer-based search as the channel evolves.
• Track performance across rankings, traffic, engagement, AI visibility, conversion, and pipeline, and use those results to sharpen strategy over time.
• Manage and publish content and marketing pages in Webflow.

Benefits

• Competitive compensation and equity
• Health, dental, and vision coverage
• Unlimited PTO
• Remote in US and Downtown Toronto office location for Canadian applicants
• Office snacks and lunches
• A supportive, low-ego team that values ownership and growth
• Company offsite to connect and recharge

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed