SEO Associate

SMB Team•Philadelphia, PA

11d•Hybrid

About The Position

The SMB Team is seeking a Junior SEO Specialist to join their fast-growing digital marketing and coaching business for attorneys nationwide. This role involves assisting in conducting keyword research, optimizing website content, and analyzing SEO performance metrics to improve organic traffic and user engagement. The company emphasizes a fast-paced environment with opportunities for growth and learning.

Requirements

1+ year experience managing SEO campaigns and documented SEO understanding.
Basic Understanding of SEO Principles: A foundational knowledge of SEO tactics, including keyword research, on-page optimization, link building, and the ability to analyze performance metrics using tools like Google Analytics and Google Search Console.
Content Optimization Skills: The ability to effectively optimize website content for both search engines and user experience, incorporating relevant keywords naturally while ensuring the content is engaging and valuable to the audience.
Analytical and Problem-Solving Abilities: Strong analytical skills to interpret data and performance metrics, identify trends and issues, and implement solutions to improve SEO outcomes.
Willingness to continuously learn and adapt strategies based on search engine algorithm updates and industry best practices.

Responsibilities

Conducting thorough keyword research to identify relevant and high-traffic keywords to target for optimization efforts, understanding the audience's search intent and how it aligns with the website's content and offerings.
Implementing on-page SEO strategies, such as optimizing title tags, meta descriptions, headers, and images, to improve page relevance and user experience, ensuring website content is high-quality, keyword-rich, and provides value to the target audience.
Assisting in the creation and optimization of content for the website, including blog posts, product descriptions, and other web pages, ensuring content is optimized for both search engines and users, with appropriate use of keywords, readability, and engagement factors.
Supporting efforts to acquire high-quality backlinks from reputable websites to improve domain authority and search rankings, which may involve outreach, content promotion, and collaboration with influencers and content creators.
Monitoring and analyzing SEO performance using tools like Google Analytics, Google Search Console, and other SEO software to track rankings, traffic, engagement metrics, and other key performance indicators (KPIs), and preparing reports to highlight successes, opportunities, and areas for improvement.
Contributing to the development and execution of SEO strategies and campaigns in collaboration with the SEO team, staying up-to-date with SEO trends and algorithm updates to adapt strategies accordingly.
Working closely with other departments, such as content, marketing, and web development teams, to ensure SEO strategies are integrated and aligned with overall business goals.