SEO Analyst
Brady Corporation•Milwaukee, WI
About The Position
Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.
Requirements
- Data-driven approach
- Familiarity with SEO Manager responsibilities
- Ability to identify opportunities to increase SEO performance
- Keyword research skills
- On-page SEO optimization skills (landing page and content article ideation, keyword gap analysis, metadata optimization, redirects)
- Ability to work with technology teams on site infrastructure optimization (schema markup, javascript crawlability, site speed/CWV)
- Collaboration skills with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product)
- Backlink management skills (ensuring maximum coverage, identifying new opportunities, rectifying unlinked mentions)
- Problem-solving and ad hoc analysis skills
- Curiosity and ability to stay on top of trends and best practices in SEO
- Knowledge of search engine guidelines
- Focus on user experience
Responsibilities
- Create new innovative ways to drive organic traffic and search visibility
- Create keyword research and maintain targets with up-to-date volumes and competition
- Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
- Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed/CWV
- Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
- Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
- Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
- Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
- Advocate for a seamless user experience for customers who are finding us through search
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
