SEO, AEO & Global Digital Content Specialist

Cotality • Austin, TX

9d

About The Position

At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society. Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry. Job Description: We are looking for a search strategist and content intelligence lead. You will sit at the intersection of content operations and search performance, ensuring our content is not only error-free but engineered for the future of search. You will act as the "Global Web Editor" to ensure web content meets production ready standards. Beyond execution, you will be the internal educator—teaching our marketing teams how to write and structure content for the era of AI and Answer Engines—and the primary analyst for organic content performance, constantly hunting for new optimization ideas.

Requirements

• Minimum 2 years in SEO, Content Operations, or Digital Marketing
• Search Expertise: Deep understanding of the evolution from SEO (Keywords) to GEO (Generative Engine Optimization). You know how LLMs "read" content differently than traditional crawlers.
• Analytical Mindset: Comfortable using tools like SEOClarity, Google Search Console, and Google Analytics 4 to find insights. You don't just report numbers; you recommend actions.
• Communication: Strong presentation skills. You can explain "Semantic Search" to a non-technical writer without confusing them.
• CMS Proficiency: Hands-on experience editing and publishing in enterprise CMS platforms (Webflow/HubSpot).

Responsibilities

• Content Governance & QA Pre-Publish Review: Review all content staged in the CMS (Webflow) to ensure it is compliant with brand standards, placed in the correct templates, and free of errors before going live.
• Plain Language Editing: Edit complex technical text into clear, concise "plain language" that maximizes readability for humans and parse-ability for AI models.
• Hygiene & Maintenance: Own the "broken window" theory of the website—fixing broken links, updating old metadata, and retiring outdated content.
• Tool Ownership (seoClarity): Serve as the main Point of Contact (POC) and power user for seoClarity. You will manage the platform configuration, build dashboards, and extract the deep data insights needed to guide our global strategy.
• AEO/GEO Strategy: Lead the shift from traditional keyword-based SEO to Entity Optimization and Answer Engine Optimization (AEO). Structure content to answer user questions directly, targeting "Zero-Click" results in Google SGE and Perplexity.
• Team Enablement: Conduct regular workshops and "Lunch & Learns" for marketing and brand teams. Demystify search algorithms and teach them how to structure their drafts before they reach the CMS.
• Best Practice Guidelines: Create and maintain the "Global Search & Content Playbook," ensuring every regional marketer understands the latest requirements for visibility.
• Metric Reviews: Partner with the Data & BI Pod to monitor organic traffic, keyword rankings, and engagement metrics. Move beyond "pageviews" to analyze content velocity and answer rate.
• Optimization Loops: Proactively identify underperforming high-value pages. Pitch specific optimization ideas (e.g., "We should rewrite the H2s on this product page to capture these featured snippets") and execute the updates.
• Competitor Monitoring: Watch our competitors' content moves closely. Report on where they are winning in search and propose counter-strategies.
• Localization Readiness: Ensure that core English content is culturally neutral and structurally ready for translation, minimizing rework for regional teams.

Benefits

• Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
• Health: Multiple medical plan options with mental health and wellness support offerings.
• Retirement: 401(k) with company match and vesting after one year.
• Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
• Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed