Digital Content Specialist

ASU Enterprise Partners • Tempe, AZ

2d • Hybrid

About The Position

Digital Content Specialist The ASU Outreach Hub is a nonprofit organization that supports the outreach and transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations. The Digital Content Specialist supports digital strategies across ASU social media accounts, including the ASU Foundation and Sun Devil Rewards, by creating, publishing, and optimizing on-brand content. This role is responsible for day-to-day content execution, performance tracking, and reporting insights to leadership and stakeholders to support engagement and goals. What you’ll do Creates and publishes platform-appropriate digital content across social media channels such as Instagram, Facebook, LinkedIn, and other platforms as assigned, in alignment with cross-channel strategies and planning Maintains and manages a social media content calendar in coordination with internal stakeholders and project timelines Develops a working understanding of audience segments and personas and applies this knowledge to create relevant, engaging content that inspires action Develops content in multiple formats, including short-form video, static graphics, carousels, and copy, to drive engagement and brand affinity Collaborates with project managers, client solutions managers, designers, and video producers to understand objectives, audiences, and desired outcomes and translate them into compelling, on-brand content Actively participates in new idea generation, brainstorming concepts, and makes recommendations for creative ways to accomplish marketing goals Reviews marketing plans and applies them to content creation; monitors content and campaign performance using platform analytics and reporting tools to inform ongoing optimization Analyzes and reports on social media performance metrics, identifying trends, insights, and opportunities for improvement; shares updates in meeting and presentation formats Coordinates day-to-day content creation and ideation with student workers, providing guidance and feedback on assigned tasks Researches best practices, emerging trends, and platform updates to inform content recommendations and execution Ensures content meets brand, accessibility, and compliance standards, including accuracy, grammar, punctuation, writing style, and department requirements Performs other duties as assigned What you'll need Working knowledge of social media publishing, monitoring, and listening tools Understanding of digital content best practices, including platform-specific requirements and short-form video fundamentals Strong written and verbal communication skills with the ability to collaborate effectively across teams Ability to think strategically, holistically, and articulate how to best engage with key audiences throughout the engagement lifecycle Ability to interpret brand platforms, design standards, content guidelines, and strategic communications plans and apply them to creative execution Demonstrated proficiency using creative and productivity tools, including Microsoft Office, Google Docs and Slides, and project management systems Collaborative style, combined with the ability and desire to work in a team-based environment Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information Ability to work both independently and as part of a team Problem solver who can take initiative and set priorities while being flexible Detail-oriented with a commitment to accuracy, quality, and consistency Highly organized and able to handle multiple projects Adept at navigating complex environments with evolving priorities and communication plans Knowledge of AP style Relevant qualifications Bachelor's degree in Marketing, Communications, Journalism, or closely related field One (1) year of related experience in content creation, preferably for social media platforms (Facebook, Instagram, LinkedIn, etc.) Or any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved Benefits Hybrid work schedule. We work from home two days a week! Comprehensive benefits package, including medical, dental, and vision insurance 401(k) plan with matching employer contribution 22 days of vacation time 11 holidays, including your birthday Parental leave Significant tuition reductions Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest $30 bi-weekly cell phone reimbursement At ASU Enterprise Partners: ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty. ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions. At ASU Enterprise Partners We serve ASU and one another with integrity, trust and compassion We engage step up, own it, collaborate We innovate. continuously, fearlessly, make decisions and take risks We care that everyone feels respected and valued for who they are ASU Enterprise Partners is an Equal Opportunity Employer Who we are: Arizona State University has developed a new model for the American Research University creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes and how they succeed, not by those it excludes. ASU pursues research that contributes to the public good and assumes major responsibility for the economic, social and cultural vitality of the communities that surround it. In order to become that model for the New American University, ASU has undergone some radical changes over the last few years. Like many universities, it has added new buildings, hired new faculty and brought in new students. But, unlike many of its peers, ASU has also undertaken a massive reorganization of the institution. ASU has torn down walls between disciplines and encouraged collaboration among diverse units. ASU has altered the trajectory of the university and reevaluated the role that universities play in society, in the economy and in education at all levels. It has changed the relationship between ASU and the State of Arizona. ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty. ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions. Affiliates: The ASU Foundation for a New American University (ASUF) fosters partnerships between ASU and like-minded individuals, corporations and foundations who believe in ASU’s mission and provide resources for ASU to manifest its charter into meaningful impact. The ASU Outreach Hub is a nonprofit organization that supports the outreach and transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations. ASURE is a nonprofit applied research and development lab component of ASU's public enterprise that partners with faculty across disciplines to extend ASU's reach and impact for national security innovation. NEWSWELL is a nonprofit organization dedicated to supporting and strengthening local news outlets. NEWSWELL is part of the ASU Media Enterprise at ASU. Skysong Innovations is ASU’s exclusive technology transfer and intellectual property management company responsible for the rapid and wide dissemination of ASU’s discoveries and inventions into the marketplace for the public good. University Realty receives, cultivates, advances and monetizes commercial and residential real estate to support the mission of Arizona State University. The goal of each and every transaction is to bring more resources and more revenue to the table for education. Additionally, ASU Enterprise Partners operates ASU RealmSpark, which acts as the venture capital arm of ASU and invests in charter-aligned sectors. It finds the best technology on the market and brings it to the university. It also sources the most promising ASU-affiliated companies and brings them to market. ASU Enterprise Partners employs a diverse team engaged in meaningful work, including fundraisers, designers, scholars, financial wizards, filmmakers, inventors, entrepreneurs and volunteers. Each member brings a different perspective to our vision, yet we share a mission to advance the most innovative university in the country. Advance your career, too. Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest. Roles often shift as passions are discovered. Employees and eligible dependents enjoy a comprehensive benefits package, including medical, dental and vision insurance; a 401(k) plan; and significant tuition reductions. Details about our comprehensive benefits are available here.

Requirements

• Working knowledge of social media publishing, monitoring, and listening tools
• Understanding of digital content best practices, including platform-specific requirements and short-form video fundamentals
• Strong written and verbal communication skills with the ability to collaborate effectively across teams
• Ability to think strategically, holistically, and articulate how to best engage with key audiences throughout the engagement lifecycle
• Ability to interpret brand platforms, design standards, content guidelines, and strategic communications plans and apply them to creative execution
• Demonstrated proficiency using creative and productivity tools, including Microsoft Office, Google Docs and Slides, and project management systems
• Collaborative style, combined with the ability and desire to work in a team-based environment
• Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
• Ability to work both independently and as part of a team
• Problem solver who can take initiative and set priorities while being flexible
• Detail-oriented with a commitment to accuracy, quality, and consistency
• Highly organized and able to handle multiple projects
• Adept at navigating complex environments with evolving priorities and communication plans
• Knowledge of AP style
• Bachelor's degree in Marketing, Communications, Journalism, or closely related field
• One (1) year of related experience in content creation, preferably for social media platforms (Facebook, Instagram, LinkedIn, etc.) Or any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved

Responsibilities

• Creates and publishes platform-appropriate digital content across social media channels such as Instagram, Facebook, LinkedIn, and other platforms as assigned, in alignment with cross-channel strategies and planning
• Maintains and manages a social media content calendar in coordination with internal stakeholders and project timelines
• Develops a working understanding of audience segments and personas and applies this knowledge to create relevant, engaging content that inspires action
• Develops content in multiple formats, including short-form video, static graphics, carousels, and copy, to drive engagement and brand affinity
• Collaborates with project managers, client solutions managers, designers, and video producers to understand objectives, audiences, and desired outcomes and translate them into compelling, on-brand content
• Actively participates in new idea generation, brainstorming concepts, and makes recommendations for creative ways to accomplish marketing goals
• Reviews marketing plans and applies them to content creation; monitors content and campaign performance using platform analytics and reporting tools to inform ongoing optimization
• Analyzes and reports on social media performance metrics, identifying trends, insights, and opportunities for improvement; shares updates in meeting and presentation formats
• Coordinates day-to-day content creation and ideation with student workers, providing guidance and feedback on assigned tasks
• Researches best practices, emerging trends, and platform updates to inform content recommendations and execution
• Ensures content meets brand, accessibility, and compliance standards, including accuracy, grammar, punctuation, writing style, and department requirements
• Performs other duties as assigned

Benefits

• Hybrid work schedule. We work from home two days a week!
• Comprehensive benefits package, including medical, dental, and vision insurance
• 401(k) plan with matching employer contribution
• 22 days of vacation time
• 11 holidays, including your birthday
• Parental leave
• Significant tuition reductions
• Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest
• $30 bi-weekly cell phone reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level