Digital Content Specialist

LifeNet Health • Virginia Beach, VA

8d

About The Position

The Digital Content Specialist creates and executes content (video, graphics, stories) and manages digital platforms to support LifeNet Health’s brand strategy and business goals. This role is responsible for producing and optimizing assets for social and email campaigns, collecting and analyzing performance data, and identifying opportunities for improvement to drive engagement and brand visibility. The Digital Content Specialist collaborates with cross functional teams and strategic marketing and communications management to ensure on-brand, data-driven content across digital platforms.
Your work will have purpose every single day, contributing directly to life-changing outcomes.

Requirements

• Bachelor's degree (BS or BA); in Graphic Design, Digital Production, Communications, Marketing or a related field
• Minimum of 3 years’ experience executing social media and email campaigns, including content creation and digital media management preferably within the healthcare medical or life sciences sector
• Proficient in Microsoft Office Suite
• Effective oral, written and presentation communication skills
• Attention to detail
• Creative storytelling
• Content skillset
• Tech digital skills

Nice To Haves

• 3 years of experience managing websites in a regulated or science based or related industries

Responsibilities

• Content Development: Assists in creating and editing short-form video content for social media and digital platforms. Supports the development of storyboards and visual concepts for marketing and communication campaigns. Collaborates with cross-functional creative and marketing teams on content and campaign development. Produce graphics and visual assets for social media and other digital channels, following brand guidelines. Writes clear, engaging copy for blogs, websites, social media, and other branded channels. Adapts content for different platforms and formats with guidance from senior team members. Helps maintain content schedules and meet production deadlines
• Digital Content Management: Executes content updates across corporate and divisional websites and social media using the organization’s content management system (CMS). Publishes and maintains landing pages, campaign content, and evergreen pages. Support basic SEO and user experience best practices. Produces, schedules, and publishes social media content across enterprise and division-specific channels. Adapts approved content into platform-appropriate formats and monitors channel performance and recommends optimizations.
• HubSpot Email & Campaign Execution: Builds and deploy email campaigns in HubSpot for multiple audiences and divisions. Manages email templates, lists, workflows, and QA processes. Ensures adherence to brand, compliance, and deliverability standards. Supports integrated digital campaigns across email, landing pages, and social.
• Analytics, Reporting & Optimization: Tracks and reports on digital performance across web, email, and social channels. Produces recurring performance reports for stakeholders, highlighting trends and insights. Monitors KPIs such as engagement, CTR, conversions, and audience growth. Uses data to inform optimization recommendations and future content planning. Interpret performance data and clearly communicate insights to stakeholders in a concise and meaningful way.

Benefits

• Affordable Medical, Dental, and Vision Coverage- Comprehensive care that won’t break the bank.
• Profit Sharing Plan- Share in the success you help create.
• 403(b) Retirement Plan- Invest in your future with confidence.
• Paid Parental Leave- 6 weeks to bond with your newest family member.
• Corporate Sponsored Events- Celebrate milestones and build connections.
• Generous Paid Time Off- Because balance matters:
• 18 vacation days (based on position, tenure, and state laws)
• 9 sick days (subject to local and state regulations)
• 9 holidays (7 standard + 2 floating)
• Flexible Work Program- For approved roles, how and where you perform best.
• Tuition reimbursement- We invest in your growth and education.
• Career & Leadership Development- Expand your impact and potential.
• Wellness Program- Prioritize your health with holistic resources.
• Employee Assistance Program (EAP)- Support for you and your household.
• Incredible teammates- Collaborate with passionate, dedicated professionals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level