Digital Content Specialist

Hayes Gibson Property Services LLC • Bloomington, IN

7d • $65,000 • Hybrid

About The Position

The Digital Content Specialist is responsible for managing and maintaining digital presence and property-level marketing content across the Hayes Gibson Property Services (HGPS) portfolio. This role owns the accuracy, timeliness, and quality of property websites, HGPS’s corporate website, Google Business Profiles, and Facebook pages, while producing consistent on-going marketing collateral (flyers, brochures, signage, letterhead, etc.) that supports leasing, retention, and brand standards. The role also serves as the administrator for the Rent Café CRM platform, ensuring data integrity, lead flow, and standard processes are followed by site teams.
Are you creative, detail-oriented, and passionate about keeping digital content polished and on-brand? We’re looking for a Digital Content Specialist to join our team full-time and take ownership of our property and corporate digital presence. In this role, you’ll help ensure our websites, social media pages, and marketing materials remain accurate, engaging, and aligned with our brand standards across a growing portfolio.

Requirements

• 2+ years in digital content management, marketing coordination, or property marketing preferred.
• Comfort working in website CMS platforms, Canva and/or Adobe tools, and social media management systems.
• Strong ability to maintain accuracy across high-volume property information, links, and contact data.
• Able to manage multiple projects, deadlines, and stakeholders efficiently.
• Clear written and verbal communication with an eye for brand consistency and professionalism.

Nice To Haves

• Experience with multifamily property marketing, affordable housing programs, or CRM systems such as Rent Café.

Responsibilities

• Manage Property Websites: Maintain and update property websites including photos, amenities, floor plans, and approved marketing copy while ensuring branding consistency and accessibility standards.
• Oversee Corporate Website Content: Keep corporate web pages accurate and professional by updating leadership bios, service offerings, announcements, and new property information.
• Google Business Profiles Management: Ensure accurate contact details, office hours, categories, and photos for each property. Monitor and route reviews according to company standards.
• Social Media Page Administration: Manage Facebook property pages, coordinate scheduled posts, update branding/contact information, and respond or route messages based on established response guidelines.
• Marketing Collateral Creation: Design and refresh flyers, brochures, signage, banners, letterhead, and other marketing materials while maintaining approved brand standards and Fair Housing compliance.
• CRM Platform Support: Serve as administrator or primary support for our leasing CRM platform, ensuring lead routing accuracy, workflow consistency, and data integrity.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan
• paid time off (PTO) based on longevity
• paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed