SEO Account Manager - National Brands Services

USA TODAY Co.

6d • $45,000 - $55,000 • Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
The SEO Account Manager will be the point of contact for clients and sales reps, and work to ensure the successful management and execution of digital presence campaigns. This includes a focus on search engine optimization(SEO),search engine marketing (SEM),organic social media marketing campaigns (SMM),social content promotion, local listings, and websites. They will provide best-in-class customer service, detail-oriented account management, strategic oversight, and excellent cross-team collaboration.

An effective SEO AM has great aptitude in building and maintaining customer relationships. They also possess excellent planning, leadership, and project management abilities which they will use to coordinate and advise clients, sales, peers, and supervisors.

Requirements

• Excellent understanding of marketing concepts, value, and best practices of owned and earned media, particularly around SEO, SEM and social media marketing
• Basic understanding of website setups, including key areas that impact SEO & SEM performance and online visibility
• Ability to communicate different marketing strategies and tactics to clients in a way they can comprehend and trust
• Excellent analytical and presentation skills, including the ability to decipher data into actionable items so clients can collaborate with us and understand how our work is benefiting them
• Superior customer service skills, including the ability to build long-term relationships, present new ideas, and assist with client upsells
• Excellent communication and interpersonal skills, including the ability to communicate at various levels across companies, and internally across departments with highly skilled specialists
• Ability to work independently and as part of a team, as well as work remotely
• Proven project management, organizational, and time management skills
• Ability to stay up to date on latest industry trends; and articulate them clearly and confidently
• Computer skills, including Microsoft Suite
• Salesforce /Customer Relationship Management tools
• SEO Tools – Google Analytics, AdWords, Search Console
• Social Tools: Facebook: Business Manager, Ads Manager, Audience Insights and equivalents within additional social media sites, social relationship platforms (i.e., Spredfast, Sprinklr, Sprout, etc.), brand monitoring software (i.e., Brandwatch, Meltwater, etc.)
• Website Tools/Platforms – i.e., WordPress, HubSpot, GoDaddy
• 2-5 years or more of relevant experience as an account manager or related title in digital marketing.
• Experience working with SEO and social media marketing clients strongly preferred.

Nice To Haves

• Bachelor’s degree in Marketing, Advertising, Emerging Media or related field preferred
• B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses

Responsibilities

• Build and maintain strong interpersonal client relationships, beginning at the account onboarding stage
• Conduct regular review and reporting calls with clients to discuss marketing campaign performance and strategy
• Ongoing project management, collaboration and organizing to ensure successful delivery of SEO and social media marketing campaigns
• Manage and coordinate requests for clients with digital listings and website products
• Manage and maintain Facebook boosted post spend to support organic social media campaigns
• Keep up to date on latest industry trends
• Build strategy and establish performance baselines

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level