Contract Senior Website Content Strategist & Copywriter

Kanopi

1d • Remote

About The Position

Kanopi Studios is seeking a Contract Senior Website Content Strategist & Copywriter who can turn research and data into clear, effective website content experiences. The ideal candidate is equally comfortable developing content strategy and writing the final copy. They can take a project from discovery and research through strategy, content development and implementation. They should be able to clearly communicate and demonstrate the rationale behind their recommendations to internal and client teams. This role goes beyond copywriting and requires experience in content strategy. It is not focused on social media, marketing funnels, or ad campaigns. Instead, it centres on planning, structuring and maintaining website content to create clear, useful, accessible and consistent user experiences. The ideal candidate can solve complex content problems, shape content systems and work closely with design and implementation teams.

Requirements

• 5+ years of combined content strategy and copywriting experience at a senior level, ideally within an agency or client services environment.
• Demonstrated ability to build effective content strategies based on qualitative research, and quantitative data.
• Demonstrated experience creating engaging copy that meets SEO/AEO needs and conforms to established accessibility standards.
• Experience working with remote and/or distributed teams.
• Experience planning and structuring content for large or complex websites.
• A portfolio demonstrating strategic thinking, specifically in website content strategy (including content modelling, UX writing, and information architecture (IA) for digital experiences) and strong copywriting samples tied to specific project goals.
• User research & testing tools (e.g., Userbrain, Optimal Workshop)
• Heatmap & behavior analytics (e.g., Mouseflow)
• Analytics tools (e.g., Google Analytics 4, Google Search Console)
• SEO & auditing platforms (e.g., SEMRush, Screaming Frog)
• Google Workspace and other documentation tools
• Excellent writing and editing skills with impeccable grammar and attention to detail.
• Ability to translate complex information into clear, accessible, and engaging content.
• A strategic mindset with an eye for balancing business objectives with user needs.
• Strong communication and facilitation skills, especially in client-facing contexts.
• Solid understanding of accessibility standards and inclusive content practices (e.g., WCAG).
• Comfortable juggling multiple projects and adapting quickly to shifting priorities.

Responsibilities

• Champion User-Centered Content Strategy: Be a vocal advocate for user-first content practices within our internal and client teams. Ensure content decisions are rooted in user research, accessibility best practices, and business goals. Guide clients in understanding how content impacts navigation, usability, and conversions.
• Craft Strategic, Accessible Copy: Write engaging copy that aligns to the overall content strategy and project goals, meets established accessibility standards, and is SEO and AEO ready.
• Lead Content Discovery and Strategy: Plan, create, and present a range of deliverables including (but not limited to): Content Audits & Map/Gap Analyses, User Journeys, Personas & User Flows, Keyword, SEO & AEO Research and Recommendations, Content Maps, Copy Guidelines, Voice/Tone Frameworks & UX Copywriting, and Content governance documentation.
• Contribute to Kanopi's Brand and Sales Presence: Support the internal teams by contributing to thought leadership and promotional initiatives such as: Being an active participant and voice for creative services in client pitch meetings, Webinars, case studies, and speaking engagements, Writing blog posts or participating in video content, Representing Kanopi at conferences or industry events.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed