Senior Web Developer

Hillpointe•Winter Park, FL

6d•Onsite

About The Position

Hillpointe is seeking a Senior Web Developer to take ownership of the websites across its brand portfolio, reporting to the Digital Marketing Director. This role is responsible for building, maintaining, and improving each site, setting development standards, and formulating strategies for new site development. The preferred technology stack includes Next.js on the front end with a headless CMS. The developer will collaborate closely with the internal marketing team, leadership, and designers, with minimal external vendor coordination. This position will work with the Director of IT on hosting and security, and the VP of AI on AI tooling. The role is expected to grow as the company expands its brand portfolio.

Requirements

5+ years of professional experience building and maintaining production websites, including experience owning projects independently end to end.
Strong, demonstrated experience building with React/Next.js, and the judgment to make architecture-level decisions, not just implement them.
Solid experience working with a headless CMS (Strapi or similar) to model content and power a decoupled front end, including standing up new CMS instances from scratch.
Proven ability to manage multiple, concurrent projects across different brands with minimal oversight.
Strong working knowledge of SEO fundamentals, site performance optimization, and web security best practices.
Experience with version control (Git) and modern development workflows, including using AI coding assistants effectively.
Strong design sense and attention to detail and able to keep each brand's look and voice consistent across a growing portfolio.
Excellent communication skills and comfort operating as the senior technical point of contact for non-technical stakeholders, including leadership.

Nice To Haves

Experience with e-commerce or booking/reservation functionality (hospitality-related sites).
Familiarity with backend languages/frameworks (Node.js or similar) and cloud hosting (AWS or similar).
Prior experience mentoring junior developers or setting technical direction for a team.
Prior experience supporting multiple brands or a multi-site/multi-property portfolio.
Claude, Anthropic, AEO, and vibe coding experience.

Responsibilities

Own the build, upkeep, and continuous improvement of every website in the company's portfolio and set the technical standards other work is measured against.
Build new sites using Next.js paired with a headless CMS and lead the setup/configuration of the CMS for each new site.
Drive decisions on when and how to migrate existing sites to our Next.js + headless CMS stack and evaluate new tools or platforms as the portfolio grows.
Translate priorities from internal marketing, leadership, and in-house design stakeholders into a technical roadmap across multiple brands and provide informed recommendations when needed.
Monitor site performance and ensure 99.9% uptime; independently diagnose and resolve complex, site-level issues.
Keep content management systems, plugins, themes, and dependencies current and secure across all sites.
Optimize sites for speed, mobile responsiveness, accessibility, and work with our SEO specialist.
Execute SEO and AEO best practices and establish reusable patterns/components to keep this consistent across the portfolio.
Partner with the Director of IT on hosting, Cloudflare configuration, and site security architecture.
Partner day-to-day with internal marketing, leadership, and in-house designers to translate business needs into working websites.
Work with the VP of AI to define how AI coding tools/assistants get used across the development workflow, and model that usage for future hires.
Stand up new websites, including CMS architecture and setup, as additional brands and properties are added to the portfolio.
Set and maintain documentation, coding standards, and best practices for web development across all properties, with an eye toward mentoring future developers as the team grows.