Senior Web & Content Coordinator (Contract)

World Animal Protection
Remote

About The Position

We’re seeking a Senior Web & Content Coordinator to lead and enhance our digital presence, driving supporter engagement across web, email, and digital campaigns. This is a 10-month parental leave replacement contract, with the possibility of extension. In this role, you’ll manage the organization’s bilingual (English/French) website, lead SEO/AEO and eNewsletter strategy, and create compelling digital content. You’ll combine technical expertise with creativity to optimize performance, grow engagement and strengthen online visibility.

Requirements

  • 5+ years of experience in web/digital marketing and CMS management
  • Strong SEO, SEM, and digital campaign expertise
  • Experience with HTML, CSS, JavaScript, Google Analytics and Content Management Systems like Optimizely
  • Proficiency in email marketing platforms (e.g., Engaging Networks)
  • Skilled in analytics, reporting, and performance optimization
  • Experience with Adobe Creative Cloud, Canva or similar design tools
  • Excellent writing skills for web and email engagement
  • Strong project management and organizational skills

Nice To Haves

  • NGO/charity experience
  • Knowledge of animal welfare, environmental or conservation issues
  • French language skills

Responsibilities

  • Manage and optimize English and French websites (content updates, new pages, UX improvements) on Optimizely CMS
  • Develop and execute SEO/AEO and digital content strategies
  • Use our marketing calendar and programs updates to inform content plans
  • Lead the development of the monthly eNewsletter and advocacy email campaigns
  • Create and oversee digital content and creative (web pages, blogs, email, graphics, video)
  • Maintain and optimize email marketing and engagement systems
  • Monitor and report on web and campaign performance with Google Analytics
  • Collaborate cross-functionally and with external vendors
  • Ensure content quality, consistency, and alignment with brand strategy
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