Senior VP of Sales

Mor Furniture For Less Inc • San Diego, CA

13d • $180,000 - $230,000

About The Position

The Sr. VP of Sales is responsible for leading MOR Furniture’s multi-channel sales organization—including retail stores, e-commerce, financing programs, and regional sales operations. This role owns the company’s revenue strategy, store productivity, sales training systems, and expansion planning. The Sr. VP will drive MOR’s transformation from a traditional “for-less” retailer toward a value + style retail model, improve conversion, strengthen store-level execution, and build a scalable sales capability that supports MOR’s next-stage growth.

Requirements

• 10+ years of leadership experience in multi-unit retail or furniture/home category
• Proven sales P&L leadership(>$100M annual revenue)
• Strong analytical skills (conversion funnel, promotion ROI, merchandising performance)
• Experience with omnichannel sales, CRM systems, and online traffic ? in-store conversion
• Familiar with U.S. retail labor management & incentive design
• High leadership presence, can lead 500+ salespeople across 40+ stores
• Hands-on, operationally strong, able to travel frequently
• Strong cross-functional communication with marketing, operations, and merchandising

Nice To Haves

• Experience with furniture retailer or related industry
• Experience transforming legacy retail into omni-channel operations
• Bilingual in English/Spanish is a plus

Responsibilities

• Revenue & Sales Strategy
• Own annual sales planning for all stores & channels (P&L responsibility $250M+)
• Develop traffic, conversion, and AOV strategies
• Lead pricing, promotion, and financing-term optimization
• Partner with marketing on campaign planning, i.e. Black Friday, President’s Day, Holiday events, etc.
• Store Operations & Performance Management
• Develop and maintain a standardized sales playbook for all stores
• Oversee regional managers, store managers, and sales associates
• Implement KPI dashboards: traffic, conversion, UPH, close rate, and attachment rate
• Improve sales floor discipline, customer experience, and white-glove standards
• Lead new store opening sales planning including hiring, training, and launch
• Sales Training & Talent Development
• Build a unified training system for product knowledge, selling skills, and digital tools
• Establish internal “Sales Academy” to reduce turnover and accelerate ramp-up
• E-Commerce & Omnichannel Integration
• Integrate store and online sales workflows
• Build lead-routing and attribution systems (coupon code, touch-screen kiosks, CRM)
• Develop collaboration between stores and online teams to increase blended revenue

Benefits

• Base salary of $180,000 to $230,000
• Annual bonus up to 40% of base salary based on KPIs such as sales revenue, gross profit achievement, conversion rate, inventory turnover, labor cost control, and sales performance of new store openings
• Profit share plan
• 401(k) plan
• Medical / Dental / Vision
• Car allowance
• Potential Total Compensation (Comprehensive Package) of $250,000 to $375,000

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees