Senior Visual Media Designer

Casey's•Ankeny, IA

1d•$75,800 - $99,500•Hybrid

About The Position

Join Casey's as the Senior Visual Media Designer and lead the development and delivery of high-impact visual media that supports communication, change, experience, and learning initiatives across Casey’s. Partnering across the enterprise, this role translates business and brand vision into compelling storytelling across video, social, web, and learning platforms. Work spans video, interactive experiences, job aids, instructor-led content, and print. Leveraging data, employee insights and collaboration with subject matter experts, the Senior Visual Media Designer creates engaging, behavior-driven content that improves adoption, strengthens engagement and ensures alignment with enterprise messaging and culture.

Requirements

Bachelor’s degree required or equivalent work-related experience.
At least five years of experience creating and editing visual media content.
Experience working in both agile (SCRUM) and waterfall (ADDIE) environments.
Highly proficient in industry-standard design tools (i.e. Adobe Creator Suite) across video, photography, web, and graphic design.
Understanding of the modern learning experience design approaches.
Experience producing visual storytelling across formats (video, photography, digital media).
Proficient with multimedia and authoring tools (i.e., Adobe Illustrator, Photoshop and After Effects, Procreate, Ceros/Storied) with the ability to quickly learn new platforms.
Excellent interpersonal, verbal, and written communication skills, with executive presence and a passion for teaching and developing others.
Ability to translate data, insights, and feedback into strategic storytelling and design that influences leadership decisions and drives behavior change.
Ability to build collaborative relationships across teams, grounded in transparency and mutual respect.
Excellent analytical, organization, prioritization, and project management skills.
Creative, self-motivated thinker who can work independently and as part of a team.
Proficient in Word and Excel and eLearning authoring tools.
May require standing for extended periods when supporting training, facilitating sessions, or presenting.
Travel up to 20–25% of the time, including occasional overnight stays. Must possess a valid driver’s license and have the physical ability to travel as needed.
Must have the physical ability to carry video equipment (up to 20 pounds).

Nice To Haves

Master’s in adult learning or instructional design/technology.
Experience in graphic design, web design or print production.

Responsibilities

Build strong relationships with Business Unit leaders to translate brand vision into clear, compelling visual storytelling (videos, infographics, dashboards, campaigns) that drives engagement and effective learning.
Serve as a video strategy expert and thought leader, bringing vision to life while prioritizing and managing a cohesive pipeline of video initiatives.
Produce high-quality visual content across formats (video, digital, web, social, print, learning), including directing on-screen talent to ensure strong delivery and impact.
Create content aligned to employee lifecycle moments and listening insights, with a focus on measurable outcomes (behavior change, adoption, engagement).
Maintain brand consistency and alignment with enterprise messaging and culture across all deliverables.
Partner with Experience & Insights to align creative output with enterprise experience roadmaps and cultural priorities.
Perform other duties as assigned.