Senior Visual Designer

Kin Insurance•St. Petersburg, FL

23h•$115,000 - $130,000•Remote

About The Position

Kin is seeking a generalist in brand and visual design to scale its brand across marketing channels as the business expands from home insurance into a broader suite of products for homeowners. The role combines production design with brand evolution, shaping the look and feel of advertising, landing pages, email, social, display, and video campaigns. The designer will help ensure new products and markets feel like one coherent, confident brand and contribute to raising the quality of visual design across the team. The designer will own visual campaign execution from brief through delivery, collaborate with marketing, growth, copywriting, design, and external partners, and develop reusable assets and templates to help campaigns ship faster. They will also design landing pages for A/B testing, iterate based on results, and work with Brand Design and Design Systems leads to extend Kin’s evolving brand system. The position is remote-first and may be based in one of the listed eligible U.S. states.

Requirements

At least 5 years of visual design experience in a brand or marketing context.
A portfolio showing polished work across digital channels.
Proven ability to produce and edit video content for marketing campaigns, including short social cuts, longer-form pieces, light animation for end cards, and in-video overlays.
Fluency in Adobe Creative Suite, including Premiere Pro and After Effects, and Figma.
Experience designing for paid social, landing pages, and lifecycle/email, with an understanding of channel performance.
Ability to work independently across multiple mediums and manage several projects at once without heavy direction.
Experience designing landing pages for A/B testing and iterating based on results.
Must be able to live and work full-time in one of the eligible states listed for non-agent positions.

Nice To Haves

Illustration skills.
Motion graphics experience.

Responsibilities

Design and productionize high-quality visual assets for paid social, landing pages, lifecycle and email, organic social, and display.
Produce and edit marketing and brand video content, from social cuts to longer-form pieces, including light animation for end cards and in-video overlays.
Own end-to-end visual execution of campaigns, translating marketing and growth briefs into polished, on-brand work delivered on deadline.
Partner with copywriters, growth marketers, external vendors, and agencies to develop concepts and maintain consistent quality across touchpoints.
Evolve Kin’s visual language by proposing fresh creative directions while executing briefs.
Shape a coherent visual language as Kin repositions from home insurance to a broader homeownership platform.
Design and iterate on landing pages for A/B testing, using results to improve designs.
Partner with Brand Design and Design Systems leads to extend and grow Kin’s brand design system.
Build reusable assets and templates and establish repeatable ways of working with marketing, growth, and other partners.

Benefits

Competitive salary and company equity through Restricted Stock Units (RSUs), based on role and level.
401(k) with company match up to 4% of eligible earnings.
Multiple medical plan options, plus dental and vision coverage.
Company-funded HSA contributions, depending on medical plan selection.
Company-paid life insurance and short-term disability.
Supplemental benefits including long-term disability, critical illness, accident, legal, and pet insurance.
Access to mental health support and confidential counseling resources.
Flexible PTO for exempt employees; most employees take 15–20 days per year.
Eight company-observed holidays.
Paid parental leave: up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents.
Career mobility and internal growth opportunities.
Professional development budgets for certifications, conferences, and learning, subject to management approval.