Senior Video Content Director - Atlanta, GA

Cortland • Atlanta, GA

15h • Onsite

About The Position

At Cortland, the Senior Video Producer leads the vision, strategy, and execution of video content for internal and external audiences. This role serves as the company’s primary video production expert, driving creative storytelling and overseeing end-to-end production to support business objectives and elevate the brand experience.

The position owns video production from concept development through distribution, develops and executes content strategy, and partners with executive leaders, business stakeholders, and communications teams. It leads productions on-site and in studio, manages projects and production operations, establishes scalable workflows and asset libraries, and evaluates performance to inform future strategy. The role also provides creative direction and mentorship to editors, contractors, and other contributors, and advises senior leaders on video strategy and content effectiveness.

Requirements

• At least 7 years of professional experience in video production, multimedia communications, content creation, or a related field.
• Bachelor's degree in Film Production, Communications, Marketing, Digital Media, or a related discipline.
• Proven success leading complex video projects from concept through final delivery.
• Strong portfolio demonstrating expertise in storytelling, interviewing, directing, cinematography, and post-production.
• Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Audition.
• Expertise operating professional camera, lighting, and audio equipment in a variety of production environments.
• Experience developing content strategies and translating business objectives into compelling visual communications.
• Strong project management, organizational, and prioritization skills in fast-paced environments.
• Exceptional communication, presentation, stakeholder management, and consulting skills.
• Experience managing production budgets, vendors, freelance talent, and agency partners.
• Ability to lift and transport up to 50 lbs. of production equipment.

Nice To Haves

• Experience analyzing video performance data and applying insights to improve content effectiveness.

Responsibilities

• Own the end-to-end video production lifecycle, including concept development, scripting, storyboarding, filming, editing, post-production, and distribution.
• Develop and execute video content strategies that support organizational priorities, strengthen brand awareness, and enhance audience engagement.
• Partner with executive leaders, business stakeholders, and communications teams to identify opportunities for impactful video storytelling.
• Lead on-site and studio productions, direct talent, conduct interviews, and ensure high visual and audio quality.
• Manage multiple high-priority projects, balancing timelines, resources, budgets, and stakeholder expectations.
• Ensure video content aligns with Cortland's brand standards, messaging, visual identity, and communication goals.
• Create video concepts for company initiatives, culture, learning programs, events, and business updates.
• Translate complex topics into clear, engaging, audience-focused visual narratives and provide creative leadership from ideation through delivery.
• Collaborate with design, communications, marketing, and content teams on integrated multimedia campaigns.
• Stay current with industry trends, production techniques, emerging technologies, and platform best practices.
• Oversee production budgets, equipment, software, and vendor relationships.
• Build and maintain a scalable video asset library, including footage, templates, graphics, music, and production resources.
• Establish production standards, workflows, and best practices to improve consistency, efficiency, and scalability.
• Manage publishing and distribution across internal and external channels to support audience reach and engagement.
• Evaluate video performance metrics and audience insights to guide content strategy and investment decisions.
• Provide leadership, mentoring, and creative direction to video editors, contractors, and other creative contributors.
• Advise senior leaders and stakeholders on video strategy and content effectiveness.
• Build cross-functional partnerships to identify communication opportunities and business needs.
• Foster creativity, innovation, continuous learning, and operational excellence while championing high production standards and collaborative ways of working.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior