Senior Vice President of Marketing

Alliance Credit Union • Lubbock, TX

6h • $135,000 - $175,000

About The Position

The Senior Vice President of Marketing reports directly to the Chief Executive Officer and serves as ALLIANCE Credit Union’s senior marketing executive. The position is accountable for business-focused marketing strategy, brand stewardship, organizational growth, and leadership of the Marketing Department. Success requires strong business judgment, effective people management, meticulous attention to detail, and consistent execution of marketing programs in alignment with the Credit Union’s strategic goals. The SVP is expected to champion a data-driven approach to planning, executing, and measuring marketing initiatives wherever practical, using results to guide decisions and continuous improvement.

Requirements

• Strong business judgment.
• Effective people management.
• Meticulous attention to detail.
• Consistent execution of marketing programs.

Responsibilities

• Lead business-focused marketing strategy, brand stewardship, organizational growth, and the Marketing Department.
• Plan, execute, and measure marketing initiatives using a data-driven approach wherever practical.
• Use marketing results to guide decisions and continuous improvement.
• Execute marketing programs in alignment with the Credit Union’s strategic goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed