Senior Vice President, NPR Content Strategy & Business Development

NPR•Columbia, WA

9d•Hybrid

About The Position

NPR is seeking a strategic, deal-driven SVP of Content Strategy & Business Development to lead the strategic expansion of our editorial reach and enterprise distribution. Reporting directly to the Chief Content Officer, this executive will serve as the primary architect and operator of our external partnership strategy. You will bridge the gap between our content production and revenue growth—identifying, negotiating, and executing strategic alliances with digital platforms, streaming networks, audio networks, and mission-aligned distribution partners. In addition to structuring external partnerships, you will collaborate closely with enterprise stakeholders across the organization to standardize operational frameworks, direct the division’s OKR planning, and align resource allocation directly with Content’s overarching strategic objectives. This is an NPR editorial role covered under the terms of the NPR Ethics Handbook. All editorial staff are bound by this guidance. Editorial staff is defined as staff members who play a role in shaping the journalistic or creative direction of NPR's content, including events.

Requirements

15+ years of progressive leadership experience in media business development, content licensing, distribution, or syndication within news or digital publishing.
Proven history of initiating, negotiating, and closing complex, revenue-generating content distribution and licensing partnerships.
An active network of media executives, syndicators, platform leads, and distribution decision-makers across digital and legacy media.
Deep appreciation for independent journalism and a strong understanding of how to balance revenue goals with editorial integrity.
Direct experience structuring IP licensing, copyright agreements, syndication contracts, and revenue-share models.
Deep familiarity with IP licensing, copyright frameworks, syndication contracts, and revenue-sharing mechanisms for collective/networked content.
Strong negotiation skills, analytical capability, and clear communication style when representing the organization externally.
Demonstrated experience collaborating with senior journalists, newsroom leadership, and legal teams to construct commercial partnerships that rigorously protect editorial independence.
Bachelor’s degree in Journalism, Communications, Media Studies, Business Administration, or a related field, OR equivalent practical work experience demonstrating equivalent executive capability.

Nice To Haves

Substantive understanding of the public media system, member-supported networks, or federated non-profit distribution models.
Direct commercial deal-making experience in episodic audio, podcast network syndication, or connected-car/smart-device audio ecosystems.
Familiarity with public media sponsorship rules, non-profit business parameters, and related FCC regulatory environments.

Responsibilities

Drive Partnership Revenue: Pitch, negotiate, and close high-value content distribution, co-production, and IP licensing deals for network content across platforms.
Expand Distribution Channels: Identify and secure deal structures with major digital news aggregators, streaming platforms, newsletter networks, and public media systems to scale audience reach and maximize revenue.
Innovate Business Models: Work alongside the CCO to design business models (e.g., enterprise member subscriptions, content licensing, revenue-share frameworks) that bring financial sustainability to NPR and the Network.
Co-Production & Joint Ventures: Structure operational agreements for collaborative, multi-newsroom reporting initiatives to ensure partner alignment while protecting editorial standards.
Cross-Sector Alignment: Collaborate with executive leadership to identify grant-funded or corporate-sponsored distribution initiatives that support the organization's broader mission.
CCO & Newsroom Partnership: Partner with the Chief Content Officer and network editorial leads to ensure business development strategies protect editorial standards and elevate network priorities.
Deal Structuring & IP Oversight: Manage the contract lifecycle, intellectual property rights, licensing terms, and revenue-sharing mechanisms in collaboration with legal counsel.
Metrics & Strategy Iteration: Track partnership performance, audience expansion, and net revenue to regularly present actionable pipeline insights to the CCO and executive team.
Operational Excellence: Refine cross-departmental Content workflows to streamline project delivery and execution.
Financial Oversight & Governance: Partner with Finance to direct divisional budgets, track CapEx, and forecast resource needs to maintain fiscal discipline.
Workforce Strategy & Resource Allocation: Collaborate with People Team and Content leaders to drive organizational design, headcount planning and resource optimization.
Strategy Stewardship: Lead the definition, tracking, and execution of divisional OKRs to align daily operations with overarching company goals.