Senior Vice President, North America Sales

Varicent•Minneapolis, MN

3d•Hybrid

About The Position

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. As the Senior Vice President, Revenue Strategy, you will act as a key executive leader and strategic advisor to the Chief Revenue Officer. You will oversee Strategic Accounts, Regional Sales, and lead the creation and execution of a company-wide Cross-Sell strategy. In this role, you will be responsible for shaping Varicent’s overall revenue model and go-to-market effectiveness, driving cohesion across teams, and establishing the foundation for scalable, repeatable growth. This role serves as a unifying force across Sales, Marketing, Product, and Customer Success—ensuring every part of the customer journey is optimized to deliver value, retention, and expansion.

Requirements

15+ years of progressive leadership experience in sales, revenue operations, or go-to-market functions, with at least 5+ years in an SVP or equivalent-level role.
Demonstrated success scaling SaaS or recurring revenue organizations from mid-stage to enterprise (e.g., $100M+ ARR).
Proven ability to build and lead high-performing, multi-layered revenue teams, including direct oversight of VP-level leaders.
Experience creating and implementing successful cross-sell or customer expansion strategies.
Track record of influencing company-wide decisions and partnering effectively with cross-functional peers (Product, Marketing, Customer Success, Finance).
Strong executive presence with experience in board-level or investor-facing interactions.
Deep understanding of SaaS metrics, customer lifecycle economics, and enterprise sales methodologies.
Bachelor's degree required; MBA or equivalent preferred.
Willingness to travel (~25%) to engage with customers, team members, and key stakeholders.

Responsibilities

Co-lead revenue strategy alongside the CRO, defining long-term vision and execution across all customer segments and regions.
Ensure cross-functional alignment between Sales, Product, Marketing, Customer Success, Finance, and Operations to support growth objectives.
Design and optimize organizational structure, coverage models, segmentation, and incentive strategies to support a scalable go-to-market engine.
Lead and mentor the Strategic Accounts and Regional Sales leadership teams, providing unified direction and accountability for quota attainment and customer impact.
Drive consistency in sales methodologies, value-based selling, and pipeline management across geographies and verticals.
Serve as executive sponsor in high-stakes negotiations and top-tier client relationships.
Develop and lead a new company-wide Cross-Sell program focused on driving expansion within the existing customer base across all product lines.
Build and scale a dedicated cross-functional team to operationalize the program—including process design, enablement, reporting, and accountability.
Establish KPIs and feedback loops to continuously refine cross-sell performance and customer outcomes.
Own enterprise-wide sales forecasting discipline in partnership with Revenue Operations.
Provide the CRO and executive leadership with insight into pipeline health, conversion rates, and growth opportunities.
Oversee implementation of scalable systems, tools, and analytics to support performance management.
Act as a strategic representative of the CRO in internal leadership forums, board updates, and external-facing events.
Engage directly with strategic customers, prospects, partners, and industry influencers to advance Varicent’s position as a leader in Sales Performance Management.
Represent the revenue function in M&A diligence and integration planning as appropriate.
Build and strengthen a high-performing, inclusive revenue leadership team with clear succession planning and development pathways.
Foster a culture rooted in Varicent’s values—Be Bold, Be Curious, Be Kind—while driving accountability, innovation, and measurable outcomes.
Lead organizational change management initiatives to evolve the revenue team structure as the business grows.