Senior Vice President, Marketing

Teremana TequilaNew York, NY
$260,000 - $310,000

About The Position

Teremana is entering its next phase and is seeking a Senior Vice President, Marketing to lead its future growth. This leader will be responsible for building a premium, culturally relevant global brand that earns attention rather than buys it, grounded in the company's ethos of Mana. The role will oversee brand, content, social, PR, experiential, partnerships, and the performance engine supporting these functions. The ideal candidate believes that the best marketing contributes to culture, that there is no separation between brand and commercial success, and that storytelling must drive sales. They should be as proficient with retail-media dashboards as with creative briefs and lead with warmth and gratitude.

Requirements

  • 15+ years of marketing leadership experience, including executive roles.
  • Proven ability to scale consumer brands while maintaining cultural relevance.
  • Deep experiential chops: sponsorships, festivals, hospitality, etc., at consumer scale with measurable commercial outcomes.
  • Strong leadership presence with the ability to influence at the executive level.
  • Experience across modern marketing channels and data-driven decision making.

Responsibilities

  • Define and evolve the brand platform and protect the Teremana voice and identity.
  • Lead national activations, events, and partnerships that drive trial and depletions.
  • Connect brand storytelling to retail execution and commercial performance.
  • Ensure presence across modern discovery platforms and build a high-performing media ecosystem.
  • Shape long-term growth, portfolio expansion, and innovation strategy.
  • Build and lead a world-class marketing organization.

Benefits

  • Competitive compensation package: 260-310k + 40% target bonus.
  • Comprehensive healthcare, dental, and vision benefits.
  • 401(k) retirement plan.
  • Opportunities for career growth and development within a dynamic and fast-paced environment.
  • Joining a brand strongly committed to quality, sustainability, and responsible sourcing.
  • Opportunity to shape a globally recognized premium brand.
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