Senior Vice President, Marketing

COREL

12h • Remote

About The Position

The SVP of Marketing leads all brand and marketing functions across Corel's portfolio, reporting directly to the CRO. This is a revenue-facing leadership role — the primary mandate is ensuring that marketing directly enables pipeline, bookings, and commercial outcomes across the portfolio.

The SVP of Marketing works in close collaboration with the paid media and GTM sales leaders across the portfolio. Greg and his team will play a critical role enabling channels with creative assets, content, channel programs, customer lifecycle programs, and eCommerce support that sit behind every campaign.

Requirements

• 15+ years of progressive marketing leadership, with at least 5 years managing multi-functional marketing teams at the VP or SVP level.
• Demonstrable track record of marketing that drives measurable commercial outcomes — pipeline, bookings, and retention — not just brand metrics. Comfortable being held accountable to revenue numbers alongside peers in sales and paid media.
• Strong channel marketing experience — partner enablement, co-marketing programs, and field marketing in a software or technology environment.
• Customer marketing and lifecycle experience — building programs that drive renewal, upsell, and reactivation for a subscription software business.
• Content and SEO leadership — experience building content programs with commercial intent, not just editorial output.
• Strong creative instincts and creative team leadership — ability to set and maintain a quality bar across campaign assets, brand materials, and digital content.
• Experience supporting eCommerce or performance marketing teams as an internal partner — understanding of what paid media and GTM teams need from a creative and content perspective.
• Experience across both B2B SaaS and B2C consumer software preferred — comfortable building for professional buyers and individual consumers simultaneously
• Collaborative working style with strong cross-functional instincts — comfortable operating alongside high-autonomy sales and GTM leaders to deliver shared commercial outcomes.
• Track record of building and retaining high-performing marketing teams in distributed environments.

Nice To Haves

• PE-backed or high-growth software background preferred — comfortable operating where marketing spend is closely scrutinized against commercial outcomes.

Responsibilities

• Revenue Enablement: Ensure marketing is directly connected to commercial outcomes — pipeline, new bookings, and retention. Build and maintain the marketing infrastructure that the paid media, GTM, and channel sales teams depend on: campaign assets, landing pages, conversion copy, product messaging, and sales enablement materials. This is the year-one priority above all else.
• eCommerce Marketing Support: Partner with the paid media and GTM teams to produce the creative and content assets that power paid media campaigns, eCommerce landing pages, and digital acquisition funnels across the portfolio. Greg's team owns the asset quality; the paid media and GTM teams own the distribution and spend.
• Channel & Enterprise Marketing: Develop and execute partner enablement programs, co-marketing initiatives, and field marketing activity supporting the channel and enterprise sales motion — a critical channel for the business.
• Customer Marketing: Build and run lifecycle marketing programs targeting existing subscribers — renewal communications, upsell and cross-sell campaigns, onboarding sequences, and reactivation programs in coordination with the GTM team's lapsed customer initiatives.
• Content & SEO: Build a content program that drives organic discovery, supports the buyer journey across B2B and B2C segments, and builds brand authority across each product category. Content must be connected to commercial intent — not awareness for its own sake.
• Creative Excellence: Lead in-house creative production to a consistent standard of quality across all campaign assets, product collateral, and brand materials. Establish and maintain brand standards across the portfolio that paid media and GTM teams can apply to their work.
• PR & Corporate Communications: Own external communications including press relationships, executive visibility, and crisis communications. Includes integration of Corporate Communications into the broader marketing function.
• Team Leadership: Lead, develop, and grow a marketing team across multiple functions and geographies.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 251-500 employees