Senior Vice President, GEO and Emerging Search

CMI Media Group•Cherry Hill, NJ

About The Position

CMI Media Group, a leader in healthcare media, is seeking a dynamic and influential SVP, GEO & Emerging Search to define the next era of search. This role involves shaping the industry by driving the growth of CMI Media Group's SEO and Generative Engine Optimization (GEO) practices. The position requires a strategic leader to expand offerings, anticipate and dominate the evolving landscape of search and AI within the healthcare sector. The individual will set the strategic vision for the agency and the industry, positioning CMI Media Group as a leader in emerging search through speaking engagements and industry participation. The role involves leading a department of experts to craft groundbreaking owned and organic search strategies, with expertise spanning technical and strategic aspects of SEO, content promotion, site architecture, taxonomy, and influencing search engine results. The leader will orchestrate the development of plans that exceed client objectives, oversee implementation, and conduct performance analysis. Key responsibilities include forging external relationships with clients, vendors, search engines, and partners, as well as cultivating internal connections for seamless collaboration. Deep expertise in hands-on execution and evaluation of SEO and GEO strategies is crucial.

Requirements

Bachelor’s degree or equivalent in Marketing, Business, or a related quantitative/analytical field.
A minimum of 12+ years of progressive experience expertly managing and scaling complex SEO campaigns, with a consistent track record of transformative results.
At least 7+ years of dedicated team management experience, with demonstrated success building and scaling high-performing teams across all levels.
Profound, hands-on expertise across the entire SEO spectrum, from flawless technical execution (HTML, Schema, site architecture) and strategic content creation to performance management.
Expert-level command of leading SEO management platforms (e.g., BrightEdge, Conductor, SEMRush, Moz) and analytical tools (e.g., Google Analytics).
Deep understanding of Artificial Intelligence's transformative impact on search, with a track record of adopting nascent technologies and launching novel service offerings.
Advanced proficiency in Excel (including Pivot Tables, VLOOKUPs) and outstanding analytical problem-solving skills to translate complex data into actionable strategies.
Exemplary written, verbal, and public speaking skills, capable of articulating complex strategies with clarity and persuasive impact.

Nice To Haves

A distinct advantage if you possess a background or deep familiarity with the dynamic healthcare/pharmaceutical sector.

Responsibilities

Oversee the comprehensive development, continuous evolution, and agile management of all SEO, GEO, and emerging search strategies across the agency, pioneering innovative processes that future-proof our capabilities and client success.
Propel CMI's leadership in the rapidly evolving landscape of Generative Engine Optimization (GEO) and AI-driven search, proactively identifying and capitalizing on opportunities that redefine organic discoverability.
Spearhead the conceptualization, authorship, and dissemination of compelling POVs, case studies, and industry insights in SEO and GEO. Represent the organization as a distinguished speaker at high-profile public forums, conferences, and industry events.
Establish and own the advanced measurement frameworks that rigorously evaluate and demonstrate the ROI of GEO and other innovative strategies in the emerging search landscape.
Collaborate strategically with fellow Department Leads to identify and champion collective achievements, spearheading submissions for prestigious industry awards.
Take the lead in establishing CMI's Media Group’s authority in healthcare-specific GEO and SEO, setting the benchmark for excellence and strategic innovation within this specialized vertical.
Launch groundbreaking "firsts" in healthcare SEO, particularly leveraging cutting-edge AI opportunities. Lead comprehensive internal and external educational initiatives on critical algorithm shifts.
Act as a trusted senior advisor and strategic partner for key client relationships (existing and prospective), leveraging thought leadership to deepen partnerships and expand business opportunities.
Foster dynamic cross-channel collaboration with leads across Programmatic, SEM, and Social, effectively showcasing and amplifying the indispensable value of SEO and GEO within a holistic media ecosystem.
Assume full ownership of the department’s financial performance, strategically managing to ensure optimal profitability, sustainable growth, staffing, and client hour allocations.
Collaborate seamlessly with direct reports and the Client Finance team to ensure optimal resource allocation, strategic workforce planning, precise scoping projections, and staffing alignment.
Cultivate high-value partnerships with industry-leading technology partners and vendors, meticulously evaluating and integrating platforms and tools that confer a competitive advantage.
Integrate with CMI's diverse teams to deliver collaborative, groundbreaking results. Inspire and guide the team with a visionary, content-first mindset.
Build, nurture, and inspire a strong, cohesive team of industry-leading experts. Provide strategic mentorship to senior direct reports, honing their leadership acumen and business intelligence.
Meticulously interview, hire, and foster/manage the development of high-caliber, forward-thinking SEO and GEO talent.
Spearhead the development and coordination of cutting-edge training programs and materials in collaboration with our Learning & Development team.
Design and implement comprehensive annual development plans. Oversee and strategically approve all staff compensation and promotion decisions in alignment with agency financial guidelines.