Senior UX Product Designer

Rokt•New York, NY

3d•Hybrid

About The Position

Rokt is an ecommerce technology company focused on making every transaction more relevant. The Rokt Ecommerce Network utilizes proprietary machine learning recommendation systems to power billions of transactions for hundreds of millions of customers, trusted by major companies like Live Nation, Fanatics, Macy’s, and many others. We are seeking a Senior UX Product Designer to join our team. This role involves designing end-to-end experiences across both traditional UI and AI-powered (agentic) workflows, focusing on how users interact with data, automation, and personalization. The position requires strong systems thinking, a high standard of design craft, and the ability to collaborate across teams and problem spaces. The designer will define and evolve interaction patterns for both traditional and AI-driven experiences, aiming to create scalable, intuitive, and intelligent products. The ideal candidate is comfortable with ambiguity, works at a fast pace, takes ownership, and proactively unblocks themselves and others to achieve impact. The work will directly contribute to improving how customers activate and personalize data, driving adoption, efficiency, and revenue. This role is for a designer who views AI as both a design tool and a design challenge, capable of using AI to enhance speed and efficiency while crafting intuitive, trustworthy, and human-centered AI experiences.

Requirements

5+ years of UX or product design experience, ideally in SaaS, complex data platforms, or AI/ML-powered products.
Strong portfolio demonstrating user-centered design processes, high-quality UI, and measurable business or user outcomes — including at least one AI or data-driven product experience.
Hands-on experience using AI tools in your design workflow and user acceptance testing (e.g., generative design tools, LLM-assisted research synthesis, AI-powered prototyping).
Proficiency in Figma, with a strong eye for visual design and interaction quality.
Working knowledge of front-end technologies to collaborate effectively with engineers.
Comfortable with ambiguity and fast-paced, agile environments.
Collaborative team player who contributes to and elevates design quality across the team.
Bias for action—uses prototypes, experiments, and AI-assisted tools to iterate quickly.
Strong ownership mindset, able to drive work forward and unblock challenges across teams.

Responsibilities

Leverage the latest techniques of AI design and testing to rapidly build prototypes and scale UAT.
Design and deliver end-to-end experiences across traditional UI and AI-powered workflows, defining and evolving interaction patterns (e.g., automation, human-in-the-loop, recommendation systems, smart assistants).
Build and maintain scalable systems, patterns, and components, ensuring consistency and quality across products.
Define and evolve UX standards for AI features across Rokt’s product suite, ensuring consistency, accessibility, and ethical design principles.
Translate complex ML model outputs and data-driven insights into intuitive, user-centered product experiences that are explainable and trustworthy.
Work across teams with a system-level mindset, while mentoring others and raising the overall bar for craft and quality.
Embed AI tools (e.g., generative design, LLM-assisted synthesis, AI prototyping) throughout your design process to increase velocity and creative range.
Experiment with and evaluate emerging AI design tools, advocating internally for those that meaningfully improve the team’s output quality or speed.