Senior UX Copywriter

Shaker Recruitment Marketing•Oak Park, IL

3d•$90,000 - $130,000

About The Position

Shaker is expanding its creative team and seeking a Senior UX Copywriter to lead copy content development for career website experiences. This role is ideal for a strategic storyteller who understands how to translate employer brands into compelling digital narratives that attract, engage, and convert talent. You’ll partner closely with creative directors, designers, strategists, and client stakeholders to craft best-in-class career website content – from high-level storytelling to detailed page copy – bringing employer brands to life in a meaningful, candidate-centric way.

Requirements

5–8+ years of copywriting experience in an agency, in-house, or marketing environment.
Employer branding, talent marketing experience a plus.
Strong portfolio showcasing digital work, especially websites and brand storytelling
Experience writing for UX/UI or content-driven digital experiences.
Familiarity with CMS platforms and content workflows a plus.
Exceptional writing, editing, and storytelling abilities
Ability to balance creativity with strategic thinking, particularly for digital experiences like websites
Strong understanding of brand voice, tone, and messaging systems
Comfort presenting work and articulating creative decisions to internal teams and clients
Sound knowledge of SEO/AEO best practices and the ability to incorporate keywords strategically
Understanding of user experience principles and content design
Ability to adapt messaging for different audiences and user experiences from desktop to mobile, etc.
Strong interpersonal skills and ability to work across teams
Ability to thrive under pressure and in a high-volume environment
High attention to detail and commitment to quality
Excellent time-management and organizational skills
Ability to process creative feedback and deliver exceptional results
Confidence in professionally providing feedback to team members for their professional development and to ensure on-brand deliverables

Nice To Haves

Employer branding, talent marketing experience a plus.
Familiarity with CMS platforms and content workflows a plus.

Responsibilities

Lead copy content development for career websites, including messaging frameworks, as needed, and content hierarchies, page architecture recommendations and voice/tone guidelines as needed
Develop and maintain copy standards and content templates that scale across multiple client career site builds
Apply an understanding of candidate journey stages — awareness, consideration, apply — to inform content sequencing and hierarchy decisions
Work closely with creative directors and designers to concept and translate employer brands into engaging digital experiences
Work closely with designers to ensure seamless integration of copy and UX/UI
Collaborate with strategists to align content with talent personas and candidate journeys
Write clear, compelling, and on-brand copy for career site pages (e.g., homepages, job family pages, culture content, landing pages, etc.)
Ensure consistency in voice, tone, and messaging across all career site pages and digital touchpoints
Write and optimize copy for accessibility and readability standards (e.g., plain language, heading structure, appropriate reading level)
Work to ensure copy supports discoverability, metadata strategy, and on-page optimization goals
Adapt messaging for different audiences and user experiences, including desktop and mobile contexts
Present copy concepts and articulate creative decisions to clients with confidence
Translate complex or abstract employer brand narratives into concrete copy solutions, especially for clients still developing their Employer Brand Relationship
Research and understand client needs and talent audiences to produce front-facing content that aligns with brand goals
Incorporate feedback while maintaining brand consistency and creative and strategic integrity
Act as a trusted advisor on content best practices for career site experiences
Partner with creative team leaders to develop repeatable processes for our career websites practice
Partner with project managers to meet timelines and deliverables
Collaborate with developers to ensure copy is structured for flexible, modular content systems
Ensure brand voice is consistently reflected on career sites
Mentor and provide digital/website-specific writing guidance to creative team members, elevating overall team output and consistency
Stay current on industry trends in UX writing, employer branding, recruitment marketing, and career website best practices
Manage multiple projects concurrently while meeting deadlines without compromising quality
Proofread and edit content for clarity, grammar, and brand alignment
Champion copy quality standards and contribute to internal best practices documentation for career site content