Senior Trade Planning Analyst, Foodservice

Smithfield Foods•Smithfield, VA

About The Position

The Senior Trade Analyst – Foodservice leads strategic pricing, trade investment, and analytics initiatives across the Foodservice channel, supporting profitable growth with national accounts, regional operators, and distributor partners. This role synthesizes complex data from internal systems, distributor insights, and available syndicated sources to identify growth opportunities, optimize contract pricing, and improve trade investment effectiveness. As a subject matter expert in Foodservice pricing and trade strategy, this individual develops data-driven recommendations that influence key business decisions, including contract negotiations, operator programs, and channel strategy. The Senior Trade Analyst plays a critical leadership role in aligning cross-functional stakeholders and elevating analytical capabilities to support both short-term execution and long-term strategic planning.

Requirements

Bachelor’s degree from an accredited four-year college or university in Marketing, Business Administration or related field and 5+ years of relevant Consumer Packaged Goods (CPG) experience in sales, marketing or trade marketing; or equivalent combination of education and experience.
Strong experience supporting Foodservice channels, including national accounts, distributor networks (e.g., Sysco, US Foods, Performance Food Group), and contract pricing environments.
Demonstrated expertise in pricing strategy, trade investment optimization, and financial modeling.
Experience working with syndicated data (IRI/Circana, Nielsen) as well as internal shipment and distributor data sources.
Proven ability to operate effectively in data-limited environments and generate actionable insights.
Advanced proficiency in Microsoft Excel and PowerPoint.
Strong understanding of Foodservice economics, including distributor margins, operator dynamics, and cost-to-serve considerations.
Demonstrated ability to lead cross-functional initiatives and influence without direct authority.
Exceptional analytical, problem-solving, and strategic thinking skills.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced, dynamic environment with a high degree of autonomy.
Collaborative, team-oriented mindset with strong interpersonal skills and leadership presence.

Nice To Haves

MBA or advanced degree preferred.
experience with data visualization tools (e.g., Power BI, Tableau) preferred.

Responsibilities

Lead advanced analytics to evaluate pricing, trade spend, and promotional effectiveness across Foodservice segments.
Analyze operator performance, product mix, and volume trends using internal, distributor, and syndicated data.
Conduct price elasticity, margin, and cost-to-serve analyses in a non-scanner data environment.
Develop and recommend contract pricing strategies, bid frameworks, and customer-specific pricing structures.
Design and optimize operator incentive programs and distributor trade strategies aligned to profitability targets.
Lead post-event and ROI analysis to evaluate trade investment effectiveness and guide future decisions.
Partner with Sales and Business Development to support RFPs, contract negotiations, and national account planning.
Collaborate cross-functionally with Sales, Marketing, Finance, Supply Chain, and Category teams to align strategies.
Serve as a key liaison between headquarters and field sales to ensure execution and communication alignment.
Develop and enhance trade planning tools, forecasting models, and reporting frameworks to improve decision-making.
Identify and implement process improvements, reporting efficiencies, and advanced analytical methodologies.
Drives a positive employee experience through leadership by way of employee coaching.