Senior Trade Marketing Specialist

Brown‑Forman Corporation • Louisville, KY

4d • Hybrid

About The Position

Join the Trade Marketing Team as a Senior Trade Marketing Specialist, where you'll be responsible for owning, leading, and executing Below-The-Line (BTL) marketing programs from inception to completion. This role demands strong critical thinking, strategic ownership, and the ability to develop a distinct commercial and brand perspective for our stakeholders. As a vital bridge between Brand teams, commercial teams, and external partners, the Senior Specialist translates brand objectives into high-impact retail experiences. You'll expertly manage agency relationships, creative briefs, and point-of-sale (POS) development, ensuring our brand shines in every retail setting.

Requirements

• Minimum 3 years marketing, sales or sales promotion experience.
• Ability to synthesize complex business goals and customer insights into clear, actionable marketing briefs that inspire creative agency partners and drive measurable results.
• Demonstrated analytical and creative thinking capabilities, business acumen and project management.
• Demonstrated ability to manage a high volume of work in a fast-paced business environment while adhering to many deadlines.
• Demonstrated ability to make sound, independent decisions and manage through ambiguity.
• Strong verbal and written communication skills.
• Proficiency across multiple technology platforms, including Google and Microsoft.

Nice To Haves

• Beverage alcohol and/or CPG industry experience.

Responsibilities

• Lead and own Below-The-Line (BTL) program/toolkit development from inception to completion.
• Apply critical thinking to proactively identify market opportunities and drive high-impact retail solutions.
• Author comprehensive, strategic Creative Briefs.
• Serve as the primary day-to-day lead for both Creative and point-of-sale (POS) production agencies, ensuring deliverables are high-quality, on time, and on budget.
• Act as an expert commercial partner to Brand teams.
• Critically evaluate incoming brand requests, provide a distinct trade perspective, and optimize programs/POS toolkits based on retailer and shopper realities.
• Serve as the internal authority on shopper marketing and retail execution.
• Oversee the entire lifecycle of point-of-sale (POS) development, including creative ideation, structural design, production, and final store/account deployment.
• Present program/toolkit strategies and updates with a high degree of professional polish.
• Collaborate effectively across cross-functional teams (Sales, Brand, Agency) and maintain strong alignment with Trade Marketing Leadership.
• Coordinates with Legal, Trademark and other intercompany functions to ensure appropriate standards and procedures are maintained, including reviewing creative for all print and promotional items for alignment with legal and brand equity guidelines.
• Leads the development of presentations and online materials conveying POS ordering and commercial execution guidance for field sales teams.
• Ensures field sales, agencies, internal design team and vendors have proper direction (i.e. graphic standards, quality expectations, etc.) in the development of programming needs.
• Assists in monitoring and evaluating program success, identifying and recommending opportunities for improvement.
• Responds to general daily requests by agencies, field sales, and Trade Marketing management.
• Supports Trade Marketing teams with special projects (trade, shopper and/or consumer) as needed.

Benefits

• equitable pay structures for individual and company performance
• premium employee experience
• range of premium benefits that reflect our company values and meet the needs of our diverse workforce

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed