Senior Thought Leader Liaison - Breast Oncology

Roche•Boston, MA

1d•Remote

About The Position

The Senior Thought Leader Liaison (TLL) role at Genentech acts as the lead Commercial enterprise bridge to National & Regional Therapeutic Area Experts (TAEs) across Therapeutic Areas (TAs), operating as a proactive strategic partner who shapes markets and converts TAE influence into measurable results. The Senior TLL enables demand and patient access by serving as the trusted connection to priority TAEs, converting credibility into enterprise impact, translating scientific insights into commercial execution, and shaping TA narratives that drive belief, standard of care, and competitive positioning. The Senior TLL will demonstrate capabilities to translate TAE insights into actionable feedback to shape brand and squad strategies and execution. The role translates squad priorities into regional Customer Engagement (CE) opportunities and serves as the coordinated interface between external TAE engagement and internal strategy. TLLs operate with agility, adapting focus to evolving enterprise and portfolio priorities. Success in this role is demonstrated by accelerated speed to peak for priority launches, decision-shaping TAE engagement, and clear impact on therapeutic area and brand strategy based on outcome-based KPIs.

Requirements

Bachelors’ Degree in a relevant field and 5+ years cross-functional industry experience in life sciences (pharma or biotechnology) or related industry (e.g., payers, health systems)
Deep knowledge of National and Regional TAEs with a preference for strong relationships among TAEs within geography
Deep knowledge of each customer type (e.g. HCPs, patients, payers, IDNs, distributors, pathways) and how TAEs may engage with various customer types
Ability to educate and challenge TAEs
Understanding of partners, their roles and leveraging their expertise to effectively partner, engage, and mobilize key internal stakeholders.
Ability to articulate business problems and identify solutions
Ability to translate enterprise and portfolio strategy into tactical TAE engagement plans that align regional execution with brand priorities and TA goals
Ability to successfully manage cross-functional projects in collaboration with other internal stakeholders and vendors
Ability to influence and inspire individuals and teams across the CMG network, from front-line employees to the executive level
Comfort operating in an outcomes-based performance environment
Advanced ability to interpret and synthesize quantitative and qualitative data across market dynamics, customer sentiment, competitive intelligence, and TAE advocacy trends, translating insights into strategic recommendations and outcome-based metrics that demonstrate measurable enterprise impact
Ability to utilize everyday AI, computer programs to build and share presentations, utilize spreadsheets to decipher important insights, and host virtual meetings with internal and external stakeholders/customers
Ability to rapidly ramp up new or highly competitive therapeutic areas while thoughtfully building credibility and new relationships
Strong prioritization skills to balance maintaining high-value relationships with supporting emerging launch or enterprise needs.
Ability to flex and thrive in an ambiguous environment undergoing transformational change
Ability to develop and leverage TAE influence maps at national, regional, and local levels to identify broader networks, optimize engagement strategies, and mobilize TAEs as catalysts for accelerating product adoption
Demonstrated ability to integrate clinical acumen with non-clinical levers (market access, reimbursement, competitive dynamics) and performance marketing fluency to enable comprehensive TAE engagement and demand enablement
Demonstrates Proficiency within the following Key Competencies Sr. Thought Leader Liaisons are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Nice To Haves

Graduate Level degree
Breast Oncology / Oncology experience
Thought Leader Liaison experience
Previous experience in Commercial functions
Experience in shaping or influencing marketing strategies, plans, and tactics
Proven and thorough knowledge of Commercial issues associated with highly competitive therapeutic area
Proven track record of consistent achievement or overachievement in assigned responsibilities, goals, objectives and any other relevant metrics
Previous experience building, implementing and seamlessly executing action plans, programs and related activities

Responsibilities

Establish and foster effective partnerships with TAEs
Enable demand and patient access by influencing TAE perception and advocacy of products through clinical data education, mapping their influence, and mobilizing TAEs as advocates to accelerate product adoption and account readiness.
Enable appropriate demand by building trust and accelerating informed decision-making with TAEs across the lifecycle (pre- and post-launch).
Rapidly translate bi-directional insights into execution by synthesizing TAE feedback, competitive intelligence, and market dynamics to shape TA/brand strategy, collaborating with Marketing, Medical, Global and CE partners
Actively participate in core Marketing and TLL sub-teams (e.g., ad boards, insights, congresses) and lead cross-functional alignment across Marketing, Medical, CE, Compliance, Legal, and Global teams to focus TLL efforts on key TA and launch needs.
Proactively shape TAE understanding by providing timely clinical data and competitive context, ensuring misperceptions are connected compliantly to enable informed advocacy and faster patient access.
Act with urgency to ensure TAEs have current clinical data and competitive context, compliantly address misperceptions in real-time, and enable informed TAE advocacy to accelerate patient access
Maintain end-to-end accountability for TAEs in assigned scope, from pre-launch identification and engagement strategy through market shaping, advocacy development, and sustained partnership
Partner with Medical to co-lead overarching TAE strategy for brands, indications, and launches, with TLL owning demand enablement and Commercial engagement strategy while Medical owns scientific exchange; collaborate to ensure complementary execution with clear role boundaries
Compliantly manage Fee-for-service activities that include TAEs (selection/pull through as appropriate)
Demonstrate agility by prioritizing engagement based on enterprise criteria (launch stage, TAE influence, barrier intensity, tier designation) to maximize impact and accelerate speed to peak.
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Drive KPIs tied to speed to peak percentage of market, quality & depth of TAE engagement, and strategic influence on TA & brand decisions
Accountable for being fully knowledgeable of and compliant with all relevant company policies and procedures, and applicable laws and regulations that govern the conduct of GNE activities
Face-to-face customer engagement is required to maximize customer impact, requiring travel within the territory as needed