Senior Test Design and Campaign Planning Consultant (Senior Data Science)

Wells Fargo•Columbus, OH

2d•$119,000 - $187,000•Hybrid

About The Position

Wells Fargo is seeking a talented Senior Test Design and Campaign Planning Consultant to join our growing Marketing Science Test Design & Planning team as part of Consumer Banking and Lending (CBL). This Senior Test Design and Campaign Planning Consultant role will be responsible for consulting on, developing, and implementing marketing testing strategies that drive growth and engagement, while continuously improving campaign test & learn agendas to drive performance and efficiency. Additional responsibilities of the role include forecasting financial returns, assessing key marketing levers for future optimization, and developing a learning agenda for continuous refinement of our marketing campaigns.

Requirements

4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Nice To Haves

1+ years of previous marketing campaign analytics experience or marketing forecast experience
Strong analytical skills, with experience using data and insights to inform marketing decisions
Experience in statistical testing and forecasting
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
Experience with large production data sets
Proficiency in SQL, Python / R, and other programming languages, along with Excel
Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams

Responsibilities

Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
Evaluate key marketing levers for future optimization
Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
Support the monthly forecasting process, estimating future performance based on historical data
Ensure adherence to compliance and legal regulations and policies on all projects managed
Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership