Senior Technical Product Marketing Manager

Fivetran•Oakland, CA

12d•Hybrid

About The Position

Fivetran + dbt Labs is seeking a Senior Technical Product Marketing Manager to shape market perception, drive product adoption, and influence how enterprise customers understand and use their products. This is a strategic, cross-functional role supporting key product areas and scaling technical product marketing across the organization. The ideal candidate is comfortable with technical details and big-picture industry trends, staying current on the data and analytics landscape, modern data infrastructure, and AI. This role involves deep collaboration with Product, Marketing, GTM, Customer Success, and executive teams to influence product direction and customer impact.

Requirements

2-4 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting.
Data industry experience and expertise: Hands-on work with or knowledge of data engineering, focusing on data integration, databases, data warehouses, and related technologies (e.g., SQL, dbt, python, Spark).
Technical aptitude and a desire to learn more: Knowledge of modern data infrastructure and tools, particularly in relation to data lakes and their role in analytics and storage.
Keen interest in data integration and cloud destinations, with a willingness to work on new product areas.
Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams to deliver impactful results.
Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums.
Strong project management skills to juggle multiple initiatives, maintain proactive communication, and meet deadlines.
Ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders.

Responsibilities

Create high-impact technical collateral including architecture diagrams, demos, white papers, blogs, pitch decks, and technical guides.
Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences.
Review and edit materials across the product portfolio for technical accuracy, consistency, and strategic alignment.
Conduct research on market trends, customer needs, and competitive dynamics to inform product positioning and messaging.
Partner closely with Product Management to understand features, technical capabilities, and customer use cases.
Develop how-to guides, demo videos, case studies, and technical whitepapers to support adoption and expansion.
Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement for launches, campaigns, webinars, and events.
Collaborate with Partner Marketing on joint initiatives showcasing integrations and ecosystem partnerships.
Operationalize technical product marketing best practices across teams.
Stay up-to-date with trends in data integration, cloud data platforms, AI, deployment models, and governance.
Serve as a technical Subject Matter Expert (SME) on the Fivetran platform, articulating its role in customers' data stacks and workflows.
Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations.
Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs.
Support analyst relations and strategic conversations with detailed technical insights.
Help position Fivetran as a foundational component of modern, scalable data infrastructure.