Senior Technical Product Manager, Ad Platform

Xsolla

1d•$150,000 - $225,000

About The Position

This role is for a technical product manager with deep expertise in data and identity platforms. The individual will own the layer that determines what the advertising business knows about a player. Xsolla processes game commerce transactions for over 1,500 developers, and this data is a structural advantage for their advertising business. The ideal candidate has experience building platforms that other teams consume, focusing on aspects like a validated event taxonomy, a usable dictionary, data contracts with freshness and completeness guarantees, and robust instrumentation. Fluency in the implications of ATT, GDPR, and CCPA on data collection and matching is essential. The role involves building the data and identity foundation for a growing global advertising business and defining unique offerings for advertisers within the game commerce platform.

Requirements

6+ years in product management, with 3+ years owning a data, identity, or measurement platform where the output was an interface other teams built against rather than a dashboard.
Deep understanding of ad tech ecosystems, including campaign hierarchies, attribution models (multi-touch, view-through), and audience segmentation and personalization frameworks.
Knowledge of MMP postback semantics across AppsFlyer, Adjust, and Singular.
Event taxonomy and schema governance experience, including writing dictionaries and enforcing them.
Hands-on experience with data platforms and pipeline tooling such as Kafka, Snowflake, BigQuery, Spark, Airflow, and dbt, sufficient to specify client-server event boundaries.
Experience with privacy-preserving measurement, including SKAdNetwork, GAID and IDFA deprecation, consent systems, and understanding signal loss impacts.
Contract discipline: ability to write guarantees, instrument adherence, and raise issues when they arise.
Excellent leadership, communication, and stakeholder management skills across technical and non-technical audiences.
Bachelor's or Master's in Computer Science, Engineering, Statistics, or a related field.

Nice To Haves

Familiarity with IAB, MRC, or OMSDK measurement and viewability standards.
Customer data platform implementation experience (buying or building).
oRTB or exchange integration experience.
Games or game commerce background.
SQL and proficiency in Go or a similar language to read pipelines.

Responsibilities

Own the identity and data platform for advertising, defining it as a product for other teams to build against.
Define the interface between the customer data platform and the ads stack, and productize Xsolla ID and Xsolla’s Identity layer for targeting and audience segmentation.
Own the canonical event taxonomy and schema across web and app surfaces, including defining the full funnel, server-side validation, and a unified dictionary.
Own attribution and signal collection, including MMP integration, historical backfill, SDK-side signal capture, and device and identity resolution.
Own reporting APIs and Dashboard APIs for Xsolla’s advertising clients to build automated, scalable integrations with the Xsolla Ads Platform.
Specify the real-time event path for impressions, clicks, and conversions to ensure attribution and ranking models receive necessary events.
Write and enforce data contracts detailing data landing, shape, freshness, and completeness guarantees for ML, ads operations, and customer-facing reporting, and instrument their adherence.
Ensure data infrastructure remains privacy-compliant under GDPR, CCPA, and ATT, including SKAdNetwork, consent management, and identity frameworks.
Collaborate with data engineering, backend, and SDK engineering to define build specifications that can be implemented independently.