Senior Strategist

VML•New York, NY

19h•$60,000 - $140,000•Hybrid

About The Position

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. VML Health is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise. At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

Requirements

2-4 years of experience in market research and strategic planning, with a focus on the healthcare industry.
Demonstrated experience in developing and executing engagement strategies across multiple channels (e.g., social media, CRM, website, paid media).
Strong analytical skills, with the ability to gather, analyze, and interpret data from various sources, including primary research, syndicated data, and client insights.
Proven ability to translate complex data into clear, concise, and compelling narratives for client presentations and internal communications.
Experience with customer journey mapping and identifying key pain points and opportunities for improvement.
Proficiency in using data analysis tools and software (e.g., Excel, SPSS, Tableau).
Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
A strong understanding of the healthcare industry, including HCP and DTC marketing.
A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines.

Nice To Haves

A critical and analytical thinker, innovator, and visionary who inspires creativity.
A collaborative team player with a strong work ethic.
An excellent communicator and storyteller.
A proactive problem-solver with a passion for healthcare marketing.

Responsibilities

Develop a strong understanding of various analytical frameworks and methodologies.
Analyze and translate data into concise and compelling stories.
Effectively craft client presentations and develop engaging storytelling skills.
Lead the development of channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
Solve issues and prepare client work products by enlisting the support of other cross-functional team members.
Proactively identify areas for further development, seek new challenges, and solicit feedback.
Independently deliver distinct components of key deliverables.
Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.
Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.
Effectively leverage segmentation studies to help identify relevant data and information in developing customer/segment channel and engagement profiles.
Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors.
Provide support for pitch strategy by synthesizing research insights.