Senior Strategist – Digital Shelf Content

Equator Design • Chicago, IL

16d • $80,000 - $90,000 • Hybrid

About The Position

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms. This is a hybrid role based out of Chicago, NY, or Cincinnati.

Requirements

• Develop commerce search strategies aligned to client goals
• Translate complex data into actionable insights
• Conduct keyword research, competitor analysis, and share-of-search
• Identify growth opportunities from search behavior
• Optimize discoverability across Amazon, Walmart, Target, Instacart, Kroger
• Improve ranking, visibility, and share of search
• Drive optimization via keywords, taxonomy, and content alignment
• Partner with Content teams to improve PDP quality
• Collaborate with Content and Creative teams
• Present insights and recommendations clearly
• Lead search strategy workstreams
• Stay current on AI-driven search and retailer algorithms
• Apply forward-looking approaches to discoverability
• Contribute to thought leadership

Responsibilities

• Develop digital shelf content strategies aligned to business goals
• Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
• Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
• Integrate keyword and search data into natural, human-first content
• Apply retailer content guidelines and constraints
• Lead insight-to-creative translation
• Make data-backed recommendations to improve performance
• Analyze content effectiveness and refine messaging
• Partner with Search teams to improve discoverability
• Continuously evolve strategies based on platform changes
• Collaborate with Search, Creative, and Client teams
• Lead content workstreams
• Present strategies and insights clearly to stakeholders
• Stay current on retailer AI tools (e.g., Rufus, Sparky)
• Track content trends and evolving requirements
• Contribute to thought leadership

Benefits

• health care plans with prescription drug coverage
• dental plan
• vision plan
• basic and supplemental life insurance
• flexible spending account for medical and dependent care expenses or a health savings account based on plan selection
• short/long term disability
• 401(k) Savings Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed