Senior Strategist, Business Solutions

Horizon Media•New York, NY

2d•$66,300 - $80,000•Hybrid

About The Position

Horizon Next is one of the industry's most innovative and data-driven marketing organizations, operating at the intersection of people, data, and media. We provide strategic leadership to accelerate client growth through brand strategy, media planning and investment, and analytics across all channels. As a leader in innovative business solutions, we continuously seek the next innovation, advancement in analytics, media evolution, and breakthrough ideas, with the goal that tomorrow must outperform today. Horizon Next values diverse perspectives and strives for an environment where employees feel welcomed, safe, and empowered. We believe that authentic voices and unique perspectives create a more rewarding culture and experience. Our success is built on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

A strong writer, presenter, and communicator.
A left and right brain thinker – a data-powered strategist.
A collaborative, team-oriented worker with strong time management and organization skills.
A problem solver with the ability to develop creative solutions.
Detail-oriented with a commitment to follow through.
Nimble and flexible with the ability to succeed in a fast-paced environment.
A strong team player, willing to roll up your sleeves.
Excited to mentor and teach team members.
A supporter of and advocate for diversity, equity, and inclusion.

Nice To Haves

1.5+ years previous media planning experience.
Understanding of advanced analytics and performance media.
Familiarity with marketing principles, analytics, and concepts.
Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process.
Robust proficiency in basic functions within systems and tools related to the media planning process (e.g., media management system, billing system, competitive and targeting tools).
Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients.

Responsibilities

Assist in the development of sound, strategic media plans with guidance from a Supervisor, based on client direction and media principles.
Analyze consumer research and competitive intelligence findings.
Collaborate on the development of Points of View (POVs) for new media opportunities.
Partner with junior and senior team members to generate presentation decks, finalize presentations, and participate in client presentations.
Continue to strengthen understanding of media strategy and applications, and proactively participate in internal training and development opportunities.
Manipulate and analyze large datasets, including TV attribution models and their outputs.
Collaborate on reporting for all traditional channels, providing insights and implications.
Create reports to showcase findings.
Build and strengthen relationships with core clients and industry partners as a Horizon Next contact.
Own and ensure accuracy of billing, budgets, and flowcharts.
Manage day-to-day team projects, proof junior team members' work, and manage timelines and deliverables for internal and cross-functional teams.
Oversee junior team members' engagement and interactions with other Horizon Next departments (e.g., Investment, Traffic, Operations).
Guide Assistant(s) and/or Strategist(s) growth within Horizon Next and the industry, providing education on best practices and media principles.
Contribute to performance reviews of junior team members, identifying strengths and areas for growth.
Participate in the interview process for Assistant/Strategist roles.