Senior Strategic Planner

Flywheel Digital•Baltimore, MD

26d•Hybrid

About The Position

An experienced miner of insights who understands today’s consumers and the retail environment they shop in to develop compelling, insight-rich and data-driven strategies that inspire creative and drive purchase.

Requirements

Solid presentation skills.
High level of intellectual curiosity.
Well-developed analytical thinking skills.
Strong team player.
Highly organized, flexible, ability to adapt to unique situations and projects; able to thrive in changing, dynamic environment.
Strong time-management and active listening skills.
Self-starter with strong initiative.
Committed to growth and open to constructive feedback.

Responsibilities

Partner with Strategy leadership to build brands through full funnel marketing initiatives.
Command a thorough understanding of assigned brands including consumer/shopper demographics, psychographics and media.
Research of relevant data (primary and secondary sources) and thoughtful analysis that can be used to develop communication strategies.
Understand category dynamics and trends that affect our brands, their shoppers and the retailers.
Work with cross functional team leads to diagnose our commerce “problem to solve.”
Demonstrate resourcefulness in finding secondary research.
Assume a key role in developing creative and strategic briefs.
Develop shopper journeys and apply their inputs into actionable strategic outputs.
Create collaborative and trusted relationships with cross-functional agency team members and client teams.
Understand the practical application of methods and techniques needed for qualitative and quantitative research and analytics.