Senior Strategic Finance Manager - Marketing
About The Position
The Financial Planning & Strategy (FP&S) team at Checkr operates at the intersection of finance, strategy, and execution, aiming to shape the business rather than just report on it. The team drives strategic decision-making through cross-functional partnerships, financial and strategic analyses, and domain expertise, proactively identifying opportunities to fuel growth and deliver high-impact outcomes. This role specifically focuses on partnering with the Marketing organization to manage investments and measure return on investment (ROI) for demand generation and brand initiatives, transforming spend into insights and insights into strategy. Additionally, the role will oversee go-to-market (GTM) investments in partnership with the COO. This is a high-visibility position with direct exposure to the executive team.
Requirements
- 8+ years of progressive finance experience, with at least 4 years as a dedicated partner to B2B marketing organizations.
- Deep fluency in marketing economics, including the ability to build a channel ROI model and explain ROAS.
- Fluency across the marketing measurement stack, including multi-touch attribution, incrementality testing, and MMM.
- Experience with both Product-Led Growth (PLG) and sales-led go-to-market motions, understanding differences in measurement, attribution, and investment decisions.
- A track record of driving business outcomes through financial insight and influencing strategy.
- Experience building AI-powered models, automated analyses, or workflows.
- Expert-level financial modeling skills with an understanding of key business drivers.
- Strong executive presence, communicating with clarity and conviction.
- Hands-on experience with Marketing Analytics tools (e.g., HockeyStack), Salesforce, BI tools (e.g., Omni, Looker, Tableau), and SQL.
- Proactive problem identification and a drive to solve complex, ambiguous problems.
- An A-player mindset with a strong bias for action, resilience, and ownership.
Nice To Haves
- A foundation in investment banking, private equity, or management consulting is a strong plus.
Responsibilities
- Own the marketing finance partnership, acting as the strategic finance partner for the VP of Marketing and their leadership team.
- Build and own frameworks for measuring ROAS, channel efficiency, and attribution across paid, brand, and lifecycle marketing.
- Drive the evolution towards incrementality testing and Marketing Mix Modeling (MMM) to understand causal, incremental measurement.
- Own the unit economics model, reporting, and insights to drive investment decisions and support external investor relations.
- Lead the marketing annual and long-range planning process, including setting targets, stress-testing investment cases, and building financial narratives.
- Partner with Marketing, Sales, and Product to quantitatively validate strategic investment areas.
- Develop AI-powered workflows, automated reporting, and intelligence systems to enhance the FP&S team's and marketing partners' analytical capabilities.
- Present findings and recommendations directly to senior leaders to influence decisions.
- Govern budget management and reporting for the COO's overall budget, with support from a Strategic Finance analyst.
Benefits
- Learning and development allowance
- Competitive cash and equity compensation
- Opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
- In-office perks (for hub locations): lunch five times a week, commuter stipend, snacks and beverages
- Relocation stipend may be available for those willing to relocate to a Checkr hub location.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
