Senior Strategic Events Manager

Abnormal

14h•$118,600 - $170,500•Hybrid

About The Position

Abnormal is growing rapidly, and its external presence needs to match this growth. Events are crucial for bringing customers, prospects, partners, and security leaders closer to the Abnormal brand, products, and people. The company's owned events allow them to set the agenda and create immersive experiences. Executive programs provide a platform for influential security leaders to engage with Abnormal's leadership, product, and each other. Participation in key third-party events enables Abnormal to connect with the security community and build meaningful relationships. As the Senior Strategic Events Manager, you will be instrumental in bringing these experiences to life. Your primary focus will be on Abnormal's owned, executive, and internal events, with additional support for select high-impact third-party programs. You will be responsible for the end-to-end delivery of a diverse event portfolio, including summits, roadshows, customer programs, executive experiences, internal events, and major industry events. This involves translating the overall event strategy into exceptional programs by shaping agendas and experiences, managing budgets and vendors, coordinating cross-functional teams, and leading on-site execution to ensure every detail is meticulously handled. This is a hands-on individual contributor role that requires a strategic mindset and an owner's execution. You will manage a portfolio, a budget, and uphold high standards, with the autonomy to build and innovate. As Abnormal's event portfolio expands, so will the scope of this role, offering a clear path towards greater strategic ownership of the owned, executive, and internal event portfolio.

Requirements

7+ years in strategic events, executive programs, or field marketing, with direct experience owning executive-level programs.
Experience ideally in B2B technology, cybersecurity, SaaS, or another high-growth environment.
Proven ownership of complex, high-visibility owned events and executive programs from strategy through execution and analysis.
A premium experience mindset: obsessive about details, operationally excellent, and capable of building memorable moments.
Strong program management skills: organized, proactive, structured, deadline-oriented, and adept at driving cross-functional work.
Experience delivering large internal events such as Sales Kickoff, sales incentive or club trips, or company offsites.
Experience in budget, vendor, agency, and contract management across multiple concurrent workstreams.
Exceptional communication skills, including polished agendas, briefing documents, and executive-facing communications.
Executive maturity: comfortable and credible in rooms with senior leaders, both internal and customer-side.
Composure under pressure: ability to build long-term plans and solve unexpected on-site problems quickly.
Commercially minded: understanding of how events drive brand, customer relationships, and pipeline, and making decisions accordingly.
Demonstrated use of AI to improve workflows, sharpen decisions, and create leverage.
Willingness to travel approximately 25%, primarily in North America.

Nice To Haves

Cybersecurity experience is a plus.

Responsibilities

Lead end-to-end planning and execution of key strategic events, from strategy and budget through delivery, measurement, and post-event analysis.
Own all components of owned events: venue and vendor selection, production, registration and attendee journey, hospitality, staffing, technology, and on-site operations.
Partner with Brand Creative, Content, and Comms on creative, branding, and agenda development.
Build the run-of-show, project plan, timeline, and contingency plan, and manage on-site execution.
Partner with Sales, Strategic Alliances, Campaigns, Field Marketing, Product Marketing, and other teams to ensure events drive pipeline and customer engagement.
Manage budgets, contracts, POs, and vendor deliverables with rigor, tracking return on investment.
Develop repeatable playbooks, templates, and standards to scale the event portfolio while maintaining quality.
Serve as the primary point of contact for event programs, ensuring stakeholders trust that all aspects are handled.
Anticipate risks, escalate issues appropriately, and keep programs on track amidst shifting priorities.
Design and deliver premium executive programs, including advisory boards, curated hospitality, and executive tracks within larger events.
Apply hospitality-grade instincts to a B2B environment, focusing on anticipation, service, and meticulous attention to detail.
Ensure every touchpoint in the executive journey is intentional, frictionless, and elevated, from invitation to follow-up.
Collaborate with the executive team, internal SMEs, and Product Marketing to build agendas and content that provide genuine insight to C-level audiences.
Coordinate executive and VIP participation end-to-end, including briefing materials, preparation, on-site handling, and follow-through.
Represent Abnormal directly to senior customer executives and their teams with professionalism, situational awareness, and a premium service mindset.
Co-own the planning and delivery of major internal events like Sales Kickoff and President’s Club.
Partner with Sales, Revenue Marketing, and People teams to define objectives, build agendas, and manage production, venue, travel, and on-site operations for internal events.
Ensure internal events meet the same high experience standards as external events, recognizing their role in culture building.
Define and track KPIs for all programs, including attendance, engagement, meetings, pipeline influence, customer participation, and ROI.
Deliver post-event reporting with actionable recommendations for future events.
Utilize data and stakeholder feedback to continuously refine event strategy, investment, and execution.
Maintain accurate and accessible event documentation and reporting across the portfolio.