Senior Strategic Communications Manager

Justworks•New York, NY

1d•$131,000 - $169,000•Hybrid

About The Position

Justworks is seeking a Senior Strategic Communications Manager to drive public relations and executive thought leadership initiatives. In partnership with the Senior Manager, Strategic Communications, this role develops PR, media relations, and executive thought leadership strategies; helps manage the PR agency; creates press-ready materials; and pitches reporters, podcast hosts, and Substack writers. The role supports executives across Tech, Benefits, Payments, HR/People, Global Solutions, and AI with speaking engagements, social media, and press opportunities. The position builds brand awareness across traditional and new media, develops communications plans for product launches and major company moments, and collaborates across teams to develop newsworthy ideas. It also supports executive thought leadership at events and through social media, oversees PR and media relations tools, and reports on the impact of strategic communications. The role calls for a collaborative, creative, confident leader comfortable with ambiguity and motivated to influence the brand’s external perception.

Requirements

At least 5 years of experience leading PR/media relations and thought leadership in B2B SaaS.
At least 2 years of in-house or brand-side experience working with executive teams.
Proven ownership of PR/media relations results, including top-tier placements, and strong contacts across traditional and new media.
Strong business acumen and ability to connect PR, media relations, and thought leadership to company goals.
Excellent judgment, ability to consider multiple perspectives and assess risk, and ability to counsel executives.
Cross-functional leadership skills and demonstrated ability to build organizational relationships, complete projects, support relevant initiatives, and identify stories to tell.
Comfort with experimentation and willingness to think creatively to achieve results.
Excellent verbal and written communication, including ability to turn complex topics into clear narratives, attention to detail, and appreciation for the Oxford comma.
Solution-oriented approach and ownership of problems from diagnosis through resolution.

Responsibilities

Secure media placements across print, online, podcast, Substack, and broadcast media, working with the PR agency and pitching media contacts.
Build press briefers, support executive media training, and staff interviews and press events.
Partner with the Senior Manager, Strategic Communications, to develop communications plans for product launches, major company moments, and cultural moments grounded in actionable insights.
Collaborate with Communications, Product, Product Marketing, research and insights, Sales, Creative and Design, and Brand to apply a PR and thought leadership lens to initiatives and develop ideas that stand out in the media landscape.
Identify executive speaking opportunities, pitch abstracts and topics, develop talk tracks, and staff events when necessary.
Develop social media content for approximately five executives to support a sustainable cadence and executive thought leadership.
Serve as the point of contact for MuckRack and Meltwater, managing media lists, coverage reports, and competitor insights.
Create biweekly and quarterly PR, media relations, and thought leadership reports that connect to Strategic Communications, Marketing, and company-wide goals and demonstrate impact.