Vans: Senior Strategic Account Manager

Vans•USCA > USA > California > Remote, CA

22d•$114,400 - $143,000

About The Position

The Senior Strategic Account Manager is responsible for driving profitable, long-term growth across key strategic wholesale accounts within the street sport-inspired marketplace. This role serves as a trusted business partner, translating consumer insights into growth strategies that strengthen account relationships, elevate brand presence, and deliver commercial results. The ideal candidate brings a balance of strategic thinking, analytical rigor, and entrepreneurial mindset, using data to identify opportunities and shape future growth plans. The ideal leader should have a genuine passion for product, understand its strategic importance, and be able to connect product decisions to broader business objectives, consumer needs, and long-term growth opportunities. Working cross-functionally across Sales, Merchandising, Marketing, and Planning, they will align teams around a shared vision and execute initiatives that drive both brand and financial performance. Success in this role requires a consumer-first perspective, a passion for innovation, and the ability to build deep partnerships that position the brand for sustainable, long-term success.

Requirements

7-10+ years of experience and professional achievements.
Strategic Account Management – Ability to develop long-term growth strategies, build joint business plans, and cultivate high-impact partnerships that deliver sustainable business results.
Business & Financial Acumen – Strong understanding of wholesale forecasting, Open-to-Buy (OTB) management, financial planning, sell-in/sell-through metrics, and profitability drivers.
Consumer & Market Insight Orientation – Ability to identify emerging consumer trends, uncover white-space opportunities, and translate marketplace insights into actionable growth strategies.
Data-Driven Decision Making – Proven ability to leverage analytics, performance metrics, and business insights to validate decisions, optimize performance, and influence outcomes.
Cross-Functional Leadership & Influence – Skilled at aligning Sales, Merchandising, Marketing, Planning, and Operations teams around a shared commercial vision and driving execution through collaboration.
Relationship Building & Negotiation – Exceptional ability to establish credibility, influence stakeholders, and deepen strategic partnerships both internally and externally.
Digital & Omnichannel Mindset – Understanding of digital commerce, omnichannel retail, and consumer engagement strategies that accelerate growth across physical and digital channels.

Nice To Haves

Formal education in a related field is great to have.

Responsibilities

Drive profitable growth and strengthen strategic partnerships across key wholesale accounts, serving as the primary advocate for both the consumer and the brand.
Develop and execute account-specific growth strategies and long-range business plans that support sustainable revenue, market share, and brand health objectives.
Lead seasonal Go-To-Market (GTM) execution across footwear and apparel, aligning brand priorities with account opportunities to maximize impact and performance.
Leverage consumer, marketplace, and account insights to identify white-space opportunities, validate strategic decisions, and unlock new growth avenues.
Champion a digital-first and omnichannel approach, accelerating e-commerce growth and creating seamless consumer experiences across physical and digital touch points.
Partner cross-functionally with Merchandising, Marketing, Planning, Operations, and Customer Service teams to deliver best-in-class consumer connectivity and flawless execution of brand initiatives.
Drive account forecasting, Open-to-Buy (OTB) planning, financial management, and sell-in/sell-through analysis to achieve revenue, profitability, and inventory objectives.
Monitor and manage operational execution, including order management, shipping performance, claims, allowances, markdowns, returns, and marketing investments.
Bring innovative and consumer-centric thinking to account partnerships, identifying new opportunities to elevate brand presence, drive engagement, and fuel long-term growth.
Serve as a trusted strategic advisor to both internal stakeholders and external partners, influencing decisions and aligning teams around a shared commercial vision.