Senior Staff Solutions Marketing Specialist
About The Position
Solutions Marketing – focus on Industrial Automation market and solutions engaging with key customers and channel customers in alignment with internal product groups to drive full product promotion and uncover future solutions requirements. In this role, you will focus on key customer engagement and broad market channel solutions, driving application-level opportunities. The primary focus is the Industrial Automation segment, including PLC’s, motor control, and HMI interfaces. As the regional lead, you will drive Renesas system solutions and collaborate closely with Sales, Channel Marketing, Product Groups, and the System Architects to formulate and execute strategic engagement plans to expand growth in this segment.
Requirements
- 10+ years of experience in business development, field applications engineering, marketing, or related roles.
- Deep understanding of the Industrial Automation market.
- Experience with channel sales combined with a proven ability to follow up on leads and build relationships in the field.
- Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively.
- Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide.
Nice To Haves
- MSEE or MBA is a plus.
Responsibilities
- Engage with key customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
- Engage with channel partners and customers to identify additional growth opportunities
- Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
- Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the infrastructure customer base.
- Understand market and customer requirements and work with Product Groups to define product requirements and improve product roadmaps.
- Identify channel opportunities and collaborate with FAE's, Sales and channel partners to attack these opportunities.
- Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
- Prepare and continuously refine customer presentations to best communicate our value proposition. Ensure customer-facing documents effectively communicate desired messages to maximize impact.
- Define and develop product collateral, competitive analysis, customer presentations and field training material.
Benefits
- This position is eligible for a commission bonus.
- competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
